AI

Purpose-built AI platform Alchemer Pulse dramatically reduces feedback analysis time and quickly delivers measurable business outcomes.

New data shows AI is augmenting Martech rather than replacing it, revealing how SMBs and enterprises adopt AI differently and why understanding the learning curve matters more than the hype.

SAS Customer Intelligence 360 helps brands modernise their marketing to achieve greater customer satisfaction, better campaign results, and higher revenue.

By replacing manual tagging and maintenance with adaptive AI, Enterpret enables teams to identify issues affecting key customer segments, quantify potential revenue impact, and take action in real time.

By interpreting social trends as they unfold, Amaze Moments turns signals into stories, fans into communities, and moments into movements.

New AI-powered capabilities—including GenStudio for Performance Marketing, Firefly Design Intelligence, and Firefly Creative Production for Enterprise—simplify the process of scaling on-brand and personalised content.

The solution, in partnership with ZoomInfo and Markaaz, helps integrate and standardise both frontline sales intelligence and enterprise credit/risk data to ensure the most complete business view.

The Prove Verified Agent solution extends the company’s innovation in building the Prove Identity Graph to future-proof banks, payment networks, platforms, and merchants for the next era of commerce.

As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.

The five-year partnership expansion between WPP and Google will empower brands to create hyper-relevant campaigns quickly, magnifying proven results across the integrated marketing and commerce journey.