AI

As communication tools race to add AI features, Intermedia’s Irina Shamkova argues that simplicity, trust, and empathy will define the next era of workplace tech.

Founded from Flagship’s Pioneering Intelligence Initiative, Extuitive is an AI-native venture at the frontier of AI, science, and entrepreneurship, pushing the boundaries of innovation.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.

Leaders from Rain, UM MENAT, LuLu Group, Wego, and Global Hotel Alliance shared how genAI is reshaping marketing. From domain-specific agents to governance and human oversight, they stressed the need to pair automation with empathy, creativity, and trust.

Sovrn has partnered with Dappier to help publishers monetise AI through branded copilots, conversational ad placements, and real-time content syndication.

The platform helps automate incentive design, payouts, and insights, helping companies align goals, boost performance, and retain top sales talent.

The deal strengthens OpenEvidence’s ad-supported model for clinicians by integrating Amaro’s automation technology and team expertise.

Whatfix launches AI Agents powered by ScreenSense, enabling real-time context-aware authoring, insights, and guidance to boost enterprise productivity.

Package.ai launches AI-Backfill to boost delivery efficiency, increase utilisation, and reduce manual effort for home furnishing and appliance retailers.