AI

It’s tempting to build fast and iterate later. But lasting product success demands something harder: the discipline to build with purpose. Data, AI and Technology leader Sumaiya Noor discusses seven uncomfortable but essential truths about product strategy.

From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.

Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions.

Omnisend introduces several new AI-driven tools to support marketers, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand’s website.

Apple’s WWDC 2025 marks a strategic leap toward AI-native, hyper-personalised, and spatially aware user experiences, giving marketers a preview of the tools and tech that will redefine customer engagement.

H Company’s agents, which are built on proprietary multimodal models, bridge the gap by combining planning and vision capabilities to deliver measurable business outcomes.

While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.

Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.

As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.