Agentic AI

LILT Assist works beyond simple translation to intelligent orchestration of content workflows, brand governance, and real-time analytics for the modern enterprise.

Once closed, the acquisition will strengthen SAP Business Data Cloud (SAP BDC) and accelerate the evolution of SAP BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI.

Leveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.

Built on Lifesight’s Unified Measurement OS, Mia allows marketing teams to interact directly with their performance data and receive smart recommendations based on unified measurement across online and offline channels.

The RGI Platform uniquely delivers market, account, technology, intent, and contact intelligence in a single AI-driven experience to accelerate high-confidence GTM execution.

Unlike general-purpose AI agents, Project SnowWork is built on a single enterprise-wide source of truth with governed metrics, shared business definitions, cross-cloud interoperability, and built-in security and auditability.

Aprimo’s Agentic DAM uses specialised AI agents to automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalise content dynamically.

New capabilities include pre-built, role-specific AI applications (Insight Touchpoints), automated multi-step workflows (Insight Journeys), and a centralised governance layer within the Insight Workplace.

Kaltura’s Agentic Avatars combine live, human-like interaction with organisational intelligence and business intent, enabling rich, interactive, personalised customer, employee, learner, and audience journeys.

Through this partnership, Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver creative precision and control for creativity and marketing pipelines.