Agentic AI

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialised agents trained on a firm’s own knowledge, methodologies and brand standards.

As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.

Firefly AI Assistant enables creators to describe the outcome they want using their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps.

Unlike other autonomous agents on the market, Wingman is designed with a clear line between what it does on its own and what it checks with users first.

HubSpot’s latest announcements span marketing, sales, and customer support, built on its agentic customer platform where AI delivers better outcomes through deeper business context.

Webflow AEO, now in private beta, uses AI agents to bring measurement, recommendations, and execution directly into Webflow, so teams can go from insight to shipped improvements quickly and seamlessly.

By connecting governed data, stronger analysis, and operational workflows more directly, Qlik and ServiceNow are helping their customers create a more practical path from enterprise intelligence to enterprise action.

The launch introduces the Campaigns AI Agent, empowering teams to streamline campaign setup, scale production, and accelerate results.

Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.