Agentic AI

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

The Deal Agent acts as an AI-powered teammate embedded directly in the deal, combining 360-degree seller and buyer context to deliver insights and next best action through multi-turn interactions.

By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualises research to extract insights and deliver traceable answers from trusted sources.

Pega Infinity takes a fundamentally different approach, harnessing AI's creative potential while promoting dependable execution for enterprise-grade reliability.

Unlike one-off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end-to-end actions, accelerating time to ROI and driving measurable business impact.

Founded from Flagship’s Pioneering Intelligence Initiative, Extuitive is an AI-native venture at the frontier of AI, science, and entrepreneurship, pushing the boundaries of innovation.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

RithumIQ powers outcomes across the commerce lifecycle, from product performance and catalogue optimisation to fulfilment strategies, predictive insights, and readiness for agentic AI discovery.

Goldcast's agentic systems are designed to act as intelligent teammates, agents that understand brand context, anticipate marketer needs, and execute toward business outcomes like pipeline, reach, and ROI.

DeepL Agent is a multilingual, general-purpose AI tool that supports business functions across sales, finance, marketing, localisation, HR and more, helping teams work smarter and more efficiently.