Agentic AI

Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams.

The five-year partnership expansion between WPP and Google will empower brands to create hyper-relevant campaigns quickly, magnifying proven results across the integrated marketing and commerce journey.

The new Agentic Commerce Protocol (ACP), co-developed by Stripe and OpenAI, provides a framework for retailers and brands to interact with consumers through AI agents and facilitate a seamless, instant checkout experience.

Hyland continues to advance enterprise content management with AI-powered content intelligence, agentic automation, and real-time insights.

New solution delivers Feedonomics' data management and automation tools to easily create, manage, and synchronise product feeds without technical knowledge.

Zora AI, integrated with Oracle Fusion Cloud and running on Oracle Cloud Infrastructure, helps organisations boost efficiency, gain insights, cut costs, and simplify complex business processes.

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

The Deal Agent acts as an AI-powered teammate embedded directly in the deal, combining 360-degree seller and buyer context to deliver insights and next best action through multi-turn interactions.

By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualises research to extract insights and deliver traceable answers from trusted sources.