Agentic AI

The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell's agencies, products, and data.

AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control.

With the integration of Google Workspace with Gemini, Avaya employees will also benefit from a unified suite of cloud-native tools with AI built in, including Gmail, Google Docs, Google Drive, and Google Meet.

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

Moving beyond recommendations, Price.com’s platform enables shoppers to find deals, earn cashback, and complete purchases all within a single experience.

Powered by AI, the Predict IQ Scores enable advertisers to understand how effective their creative assets are likely to be in capturing audience attention and sales lift before campaigns go live.

Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate a pipeline.

The new report identifies 15,000+ tools in today's marketing ecosystem and highlights the rise of "agentic content systems" built to scale personalisation.

Unlike many "black box" AI solutions, IAS Agent is built on the principle of "explainable AI," offering complete transparency into every recommendation.

Fluency will leverage the new investment to enhance its automation and agentic AI capabilities, as well as accelerate new integrations with publisher and technology partners.