Agentic AI

Insights Studio connects MediaRadar's intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.

Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.

By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimise their total TV spend in one place.

WRITER also launched WRITER Meet across Zoom, Microsoft Teams, and Google Meet, and WRITER for Slack and Microsoft Teams.

The combination brings together LivePerson's extensive enterprise digital messaging infrastructure with SoundHound's proprietary voice agentic AI.

Source gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.