Agentic AI

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

Planner Assistant gives planners instant, natural-language answers and visualisations across their event data, and the ability to take direct action on what they find.

AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations.

Acoustic AI proactively identifies revenue opportunities, recommends the next move and helps marketers build campaigns before customer intent fades.

The joint Adobe x Merkle partnership will show how agentic AI, data, and design are reshaping shopping journeys and CX across the Middle East.

New MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.

The latest agent joins ChurnZero's suite of digital teammates that help customer teams make better decisions and grow customer revenue.

Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.

The AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.

Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.