Agentic AI

The solution introduces new prebuilt and configurable agents that are developed using Google's latest Gemini models and can be quickly deployed in days.

Moving beyond traditional dashboards, Everact uses agentic AI to provide a conversational intelligence layer that delivers precise insights and recommended actions simply by asking natural-language questions.

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximise ad spend.

Built on the combined strengths of Omnicom and the recently acquired Interpublic, the new Omni brings together creativity, media, data, and AI to help brands scale and grow in an increasingly complex, platform-led marketing ecosystem.

The companies will align Athena’s product roadmap with advances in OpenAI models, accelerating how enterprise teams get decision-ready answers inside their daily workflows.

Agent Hub launches with a curated set of ‘Super Agents’, instantly arming clients and the company’s 100,000 global workforce with WPP-verified approaches to deliver best work across any brief.

The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell's agencies, products, and data.

AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control.

With the integration of Google Workspace with Gemini, Avaya employees will also benefit from a unified suite of cloud-native tools with AI built in, including Gmail, Google Docs, Google Drive, and Google Meet.

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.