Unlike general-purpose AI agents, Project SnowWork is built on a single enterprise-wide source of truth with governed metrics, shared business definitions, cross-cloud interoperability, and built-in security and auditability.
Aprimo’s Agentic DAM uses specialised AI agents to automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalise content dynamically.
New capabilities include pre-built, role-specific AI applications (Insight Touchpoints), automated multi-step workflows (Insight Journeys), and a centralised governance layer within the Insight Workplace.
Kaltura’s Agentic Avatars combine live, human-like interaction with organisational intelligence and business intent, enabling rich, interactive, personalised customer, employee, learner, and audience journeys.
Through this partnership, Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver creative precision and control for creativity and marketing pipelines.
Powered by Seedtag's proprietary Neuro-Contextual intelligence engine, Liz Agent now acts as a strategic conversational interface for Seedtag clients, combining research, analysis, and execution into a single, connected experience.
Forethought AI agents by Zendesk will support more complex workflows, additional channels, and a wide range of service environments.
Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems.
By positioning itself as the independent orchestration layer across infrastructure and vendors, Dataiku aims to help enterprises scale AI responsibly while maintaining agility in their technology choices.
AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.
