advertising

SmithGeiger Group’s Elevate division, which specialises in advertising and marketing-related consumer research, and Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, announced the launch of TopLine-Pivot. Specifically designed for the needs of television and digital video sales executives, TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localised […]

Triggered cross-channel campaigns have a 93 per cent higher click-through rate than triggered single-channel campaigns. Most marketers are realising the need for a customer-centric rather than channel-centric approach. What they also need to understand is that the changing customer behaviour and the evergrowing number of channels call for a cross-channel approach as well. Blueshift, provider […]

NOBL Media, providers of a credibility targeting solution for programmatic advertising, has integrated with Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising. NOBL’s artificial intelligence-based technology evaluates digital content across the Internet to determine its trustworthiness and credibility. Ads are then placed alongside content with the highest […]

Advocado, a data platform connecting and powering cross-screen advertising, announced it has acquired the VEIL watermarking technology and 46 other patents from VEIL Interactive Technologies, an affiliate of Koplar Interactive Systems International (KISI). A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV […]

Project Agora and Exit Bee have established an exclusive partnership to introduce “micro moment” advertising in the MEA region with “Exit Ads“. The format leverages behavioural technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers. Exit Bee utilises pattern recognition and machine learning, to precisely identify the moments […]

Hepsiburada, a Turkish eCommerce platform, announced a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada’s small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will […]

Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]

The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model created by OpenAI has received substantial attention. This is a third-generation Natural Language Generation model that produces human-like language at scale, and is available as an application program interface (API). In […]

TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]

Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls “Power Subscribers”) do more than simply listen to their favourite programs; they actively discover and buy the products advertised in the audiocast. Sixty-eight per cent of Power Subscribers have made a purchase compared to 42 per cent of all podcast […]