advertising

As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says brands must tap into relevant conversations Last week, at the Cannes Lions International Festival of Creativity 2022, Ryan Reynolds offered some lessons in humour when he said: “Ads should be fun.” Watching this compilation of funny ads, one can say for certain that the […]

With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]

Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]

SmithGeiger Group’s Elevate division, which specialises in advertising and marketing-related consumer research, and Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, announced the launch of TopLine-Pivot. Specifically designed for the needs of television and digital video sales executives, TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localised […]

Triggered cross-channel campaigns have a 93 per cent higher click-through rate than triggered single-channel campaigns. Most marketers are realising the need for a customer-centric rather than channel-centric approach. What they also need to understand is that the changing customer behaviour and the evergrowing number of channels call for a cross-channel approach as well. Blueshift, provider […]

NOBL Media, providers of a credibility targeting solution for programmatic advertising, has integrated with Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising. NOBL’s artificial intelligence-based technology evaluates digital content across the Internet to determine its trustworthiness and credibility. Ads are then placed alongside content with the highest […]