advertising

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

prDOOH competes with social media (85%) as a leading choice for brand-led campaigns, even surpassing traditional DOOH (80%).

Teads’ roadmap includes plans to export support of objectives on web and mobile platforms this year, delivering stronger results and increased efficiency through automation.

This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions.

The new integration will improve advertising targeting and performance across Roku Media.

Combining Teads’ video and branding strengths with Outbrain’s performance solutions, the platform will offer direct supply paths to premium media owners on the open internet and CTV.

Global independent technology company PubMatic has announced its association with Disney+ Hotstar to transform the advertising landscape for digital advertising in India.

The future of ad monetisation hinges on balancing advertiser satisfaction with growth and returns while ensuring advertisements do not disrupt customers.

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.

2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year:  Back […]