advertising

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights

Superads provides businesses with instant analytics, visual reporting and AI-powered dimensions to drive improved performance across ad platforms.

Zimmerman’s AI-driven Marketing Mix Modelling evaluates econometric data and channel effectiveness, enabling optimised ad-spend and transparency across campaigns.

Cognitiv’s deep learning models combine an awareness of user journey with GPT-powered contextual understanding to predict user behaviour and optimise campaign performance.

By leveraging Vistar’s DSP, Haleon can execute data-driven, highly personalised DOOH campaigns at scale.

Disney leverages Magnite’s technology to monetise its ad-supported inventory across the company’s entire portfolio.

Providing support for in apps and websites, InMobi ensures consent management with various regulation frameworks.

The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests.

Through adopting Yahoo Identity Solutions, publishers can easily monetise their ads for logged-in and non-logged-in audiences.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.