advertising

The future of ad monetisation hinges on balancing advertiser satisfaction with growth and returns while ensuring advertisements do not disrupt customers.

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.

2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year:  Back […]

As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says brands must tap into relevant conversations Last week, at the Cannes Lions International Festival of Creativity 2022, Ryan Reynolds offered some lessons in humour when he said: “Ads should be fun.” Watching this compilation of funny ads, one can say for certain that the […]

With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]

Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]