advertising

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

AdSpark’s adtech ecosystem will offer businesses an efficient way to engage audiences while providing creative content that resonates.

Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data.

Beacon’s seasoned team adds decades of experience working with top global brands to the Yes& roster.

AdMaven’s new platform will help advertisers maximise performance, connecting with AdMaven’s vast network of premium direct traffic.

Marketers will need to shift focus from search engine optimisation to a generative engine optimisation model, demonstrating how fast you can provide answers without expecting consumers to search through mountains of content.

Omneky makes it easier for AWS customers to access its AI-powered platform and leverage its capabilities to enhance their advertising strategies.

T-Mobile will also help marketers and advertisers reach consumers with more addressable and measurable solutions, delivering greater efficiency and ROI.

Sony and Media RED can integrate into existing retail media networks, while also spearheading the establishment of their own global ad network.

Learn how to detect and eliminate invalid traffic using analytics tools and key metrics. This guide covers practical steps to ensure your ads reach real users.