advertising

Learn how to detect and eliminate invalid traffic using analytics tools and key metrics. This guide covers practical steps to ensure your ads reach real users.

REWIND 2024: The advertising industry is transforming as brands adapt to mobile-centric consumer behaviours, confront challenges posed by MFA websites, and embrace privacy-first strategies to drive meaningful and ethical engagement.

Grocery TV will connect Hy-Vee's screens to The Trade Desk, enabling Hy-Vee's retail media network to manage their off-site and in-store campaigns.

Jubilee's upgraded analytics platform equips advertisers with precise tools to monitor and optimise their campaigns.

Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights

Superads provides businesses with instant analytics, visual reporting and AI-powered dimensions to drive improved performance across ad platforms.

Zimmerman’s AI-driven Marketing Mix Modelling evaluates econometric data and channel effectiveness, enabling optimised ad-spend and transparency across campaigns.

Cognitiv’s deep learning models combine an awareness of user journey with GPT-powered contextual understanding to predict user behaviour and optimise campaign performance.

By leveraging Vistar’s DSP, Haleon can execute data-driven, highly personalised DOOH campaigns at scale.