Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]
Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]
LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximise your on-platform campaigns. As explained by LinkedIn: “Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn ad specs, formatting recommendations, […]
Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI. Customer attention spans are declining, and in this age of information overload and connected technology, […]
YouTube is known for its experimentation and new features, and the latest feature that is getting tested will boost shopping and advertising opportunities on the video-sharing platform. YouTube’s development team has been working on a way to detect featured products in the video. The detection system was exhibited as an experiment to YouTube viewers in […]
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
In the bustling media world, consumer attention comes at a premium. With the proliferation of platforms and channels and the tidal wave of content, CMOs are challenged to reach out to consumers, catch their attention, and, most importantly, retain it. There is a focus on verification metrics like viewability and brand safety in digital advertising. […]
IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]
Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimisation Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative […]
Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd. (NASDAQ: PERI) announced today that Undertone, the developer of Synchronised Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company […]
