advertising technology

Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.

Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.

The evolution of Sigma expands its global footprint, introduces AI-powered planning and measurement capabilities, and deepens activation across media environments.

New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

Brands can easily build custom audiences based on Gopuff's rich first-party data to power more personalised, relevant, and effective advertising campaigns.

By embedding agentic AI across the platform, Maverick AI agents serve as an operational thread connecting every stage of the campaign lifecycle.

The funding will also accelerate the development of its proprietary technology, Audion AI, which delivers outcome-driven audio advertising campaigns.

As part of the collaboration, Spectrum Reach has become a partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.