advertising technology

By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.

Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.

Through this partnership, Fortune will integrate Freestar’s Ad Stack, flooring algorithm, and gain support from a dedicated team of ad tech engineers and experts.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

By streamlining operational processes, including trafficking, inventory management, and partner workflows, Swivel enabled Telly’s team to shift focus toward strategic initiatives and advertiser success.

Globant FUSION covers marketing functions, centralising all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts.

The partnership will allow Smartly customers to move beyond impressions and MRC standards by embedding attention-based metrics into campaign planning.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

Vistar’s ad server and supply-side platform, integrated with Quad’s In-Store Connect, will allow advertisers to purchase in-store media inventory with precision.

Leading companies are committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action toward mitigating bias in advertising technology. Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad […]