New Game IQ update brings a whole new level of granularity for market sizing and growth strategies. App Annie has updated Game IQ, its market and competitive intelligence tool, introducing new features to help mobile developers and publishers to identify growth opportunities and help game creators to make more informed decisions within the rapidly evolving […]
Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a person plays chess online or is an avid gamer participating in multi-player esports tournaments, this group of people are technologically smart and are deemed high-value consumers by marketers worldwide. So how […]
Global on-device mobile platform firm Digital Turbine has acquired AdColony for approximately US$400 million. CEO of AdColony’s parent Otello, Lars Boilesen, said that Digital Turbine, with its “massive user base, extensive global relationships and distribution”, will benefit from the acquisition. “The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. […]
