App Annie’s Game IQ Gets New Features 

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New Game IQ update brings a whole new level of granularity for market sizing and growth strategies.

App Annie has updated Game IQ, its market and competitive intelligence tool, introducing new features to help mobile developers and publishers to identify growth opportunities and help game creators to make more informed decisions within the rapidly evolving mobile games marketplace.

Within the highly competitive mobile games market, developers and publishers face daily challenges on how best to allocate resources, from manpower to investment, to achieve success and maximise the return on investment.

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Game IQ offers developers the insight and context to enable them to address these challenges, including:

• Feature tags, which enable any game to be categorised by criteria such as class, genre, sub-genre, art style, gameplay, theme, monetisation mechanics, events, reward mechanics and much, much more
• Determining what features will provide increased engagement and monetization KPIs
• Making roadmap decisions based on accurately modelled expected outcomes
• Discovering how competitors increased performance through feature updates
• Benchmarking performance against competitors
• Confidently focusing on the highest potential genre for a new game release

The new capabilities introduced to Game IQ help developers and publishers to address all of these challenges.

Utilising a data-driven approach, Game IQ enables game creators to identify growth areas within successful genres, business models and advertising campaigns, to de-risk development and publishing decisions and build better games.