adtech

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]

A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to display and native advertising? Display advertising needs to step up to tackle the growing effectiveness of programmatic advertising, and to stay relevant to the target audience. One of the newer formats […]