adtech

CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process.

This acquisition of Admetricks will offer a more comprehensive solution for marketing and advertising across channels.

Powered by Intent.ai and FonYou, Airtel Ads is designed for advertisers, media agencies, and businesses.

The updated guidelines will enable companies managing Bitcoin ETFs to leverage Google's advertising platform to raise awareness and attract investors.

The partnership of Deliveroo with Rokt will grow the company’s advertising platform and build a new revenue stream.

Reddit’s new SMB site includes a range of usage notes and pointers, which highlight the value of Reddit for SMB promotions.

Seekr Align brings brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate.

The goal of Disney’s commerce-led format, Gateway Shop is to help audiences connect with the brands they love without disrupting the content they're streaming.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

Google plans to completely ban the use of third-party cookies, empowering media agencies to provide proprietary insights at scale to advertisers.