ads

The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Prisma Media Ad Manager is simple, intuitive, and allows advertisers to manage a campaign in just a few quick steps.

Mediavine and Scope3 will identify and take action on decarbonisation opportunities across Mediavine’s portfolio of ad solutions.

TikTok’s Symphony Creative Studio introduces a range of powerful features to simplify and enhance ad creation.

Compared to video-sharing platforms (VSPs), streaming TV achieves higher ad recall, with an 11% increase in unaided recall when an ad is shown multiple times.

The ad exchange will allow Spotify to capture more ad revenue from small and medium-sized businesses and make it easier for existing clients to spend more efficiently with the platform.

Ramdam has distinguished itself by sourcing and analysing thousands of creators globally across TikTok, Instagram, and YouTube.

The Display Advertising Platform includes features that leverage the power of AI and first-party data segments to scale campaign reach for customers.

Facebook is launching Reels for iOS and Android users in more than 150 countries for creators around the world to grow their communities. To help creators earn money from Reels, Facebook is expanding tests of overlay ads, starting with banner and sticker ads. “We’re creating a variety of opportunities for creators to earn money for […]

Nielsen announced that it is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.  “By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences and how they are engaging with content, allowing […]