Criteo and Google Announce Onsite Retail Media Integration
This retail media partnership expands opportunities for advertisers with unified measurement, scaled reach, and smarter budget allocation.
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Criteo, a global platform connecting the commerce ecosystem, announced a new integration with Google for onsite retail media.
The integration will initially be available through a limited beta to select customers in the Americas through Google Search Ads 360, with plans to expand globally and into additional Google Marketing Platform tools.
Through this first phase of the partnership, Criteo’s global network of over 200 retailers can opt into receiving demand from the Google Search Ads 360 platform, connecting with global brands across a broad range of categories. For advertisers, the integration offers a powerful combination of scale, efficiency, and transparency with the flexibility to create, launch, and optimise campaigns across Criteo’s scaled retailer network within Search Ads 360.
Together, Criteo and Google aim to provide unified measurement for retailers, giving brands a clear view into how their advertising drives incremental impact—enabling smarter budget allocation, stronger performance, and more confident investment decisions.
“We’re focused on building a seamless commerce media ecosystem,” shared Bill Reardon, General Manager, Enterprise Platform at Google.
“With Criteo’s expansive network of retailer partners, we’re helping advertisers connect with customers at a critical moment in their shopping journey: onsite, through sponsored product ads. Coupled with our existing suite of offsite solutions in Performance Max and Shopping Ads, our goal is to empower advertisers and agencies with a more complete view of their advertising performance, enabling smarter decisions and more effective campaigns.”
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“We’re excited to welcome Google as one of our largest retail media partners, bringing scaled brand advertising to retailers on the Criteo platform,” said Sherry Smith, President of Retail Media at Criteo.
“By connecting more brands to our global retail network and deepening investments from existing ones, we’re helping retailers grow their media programs and maximise the value of their ad inventory while enabling advertisers to reach high-intent shoppers.”
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