Shirofune Integrates DV360 for Cross-Channel Ad Campaign Control
DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns.
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Shirofune, a provider of automated ad management technology that services major advertising agencies worldwide, including Dentsu, announced its integration with Google’s DV360 (Display & Video 360), an enterprise-level demand-side platform (DSP) for programmatic ad campaigns.
This integration adds to Shirofune’s platform, including Google, Meta, and more, empowering advertisers with a centralised tool to streamline their campaigns and improve performance across multiple channels search, social, and programmatic.
DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns. With DV360 now included in Shirofune’s suite of supported platforms, users can efficiently manage and optimise their advertising efforts in one unified dashboard.
The system dynamically reallocates budgets in real time to the highest-performing campaigns across multiple platforms, maximising overall campaign performance.
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“We are thrilled to integrate DV360 into our platform—as this is not just another management tool, but a game-changer for brands and agencies,” said Mitsu Kikuchi, Founder of Shirofune. “This move breaks down traditional silos across Search, Social, and Programmatic, enabling a more cohesive and optimised approach to advertising performance. It’s a significant cultural shift in how advertising operations are conducted.”
“One of the greatest challenges for advertisers when using platforms such as DV360, is to understand that DV360 is not simply one channel but offers several tools in one interface,” Kikuchi added.
“Therefore, Shirofune helps advertisers understand where their programmatic campaigns are making the most progress. The integration with DV360 is a natural extension of our mission to provide advertisers with smarter, more efficient tools to automate and optimise their campaigns.”
This new integration positions Shirofune as the go-to solution for advertisers looking to improve campaign efficiency and maximise their returns across multiple digital advertising platforms. Additionally, Shirofune plans to support Amazon DSP and TradeDesk in the near future to cover all the major Programmatic platforms, meeting the needs of agencies.
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