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Yahoo DSP’s adoption of IAB Tech Lab’s Data Transparency Labels aligns with its broader efforts to enhance transparency and data accountability.

With PubMatic’s advanced and privacy-safe targeting capabilities, advertisers can refine their audience by demographics, interests, and even past viewing behavior.

The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Prisma Media Ad Manager is simple, intuitive, and allows advertisers to manage a campaign in just a few quick steps.

Mediavine and Scope3 will identify and take action on decarbonisation opportunities across Mediavine’s portfolio of ad solutions.

TikTok’s Symphony Creative Studio introduces a range of powerful features to simplify and enhance ad creation.

Compared to video-sharing platforms (VSPs), streaming TV achieves higher ad recall, with an 11% increase in unaided recall when an ad is shown multiple times.

The ad exchange will allow Spotify to capture more ad revenue from small and medium-sized businesses and make it easier for existing clients to spend more efficiently with the platform.

Ramdam has distinguished itself by sourcing and analysing thousands of creators globally across TikTok, Instagram, and YouTube.

The Display Advertising Platform includes features that leverage the power of AI and first-party data segments to scale campaign reach for customers.