Nexxen Launches Data-Driven Advertising Offering
The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement.
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Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximise impact across traditional and emerging formats, including display, linear and Connected TV (“CTV”), while maintaining privacy compliance.
A strategic component of the offering – an innovative integration between Nexxen’s proprietary audience discovery tool and PurpleLab®, a healthcare analytics company that – can add additional layers of accuracy to pharmaceutical advertising campaigns while also extending reach with new patient and healthcare provider audiences.
“In a fast-changing, fragmented advertising and regulatory landscape, it’s critical for health and pharmaceutical brands to leverage flexible technology and powerful data that keeps them agile, precise and ready to capitalise on the opportunities emerging across display, CTV and linear,” said Chance Johnson, Chief Commercial Officer, Nexxen.
“Nexxen simplifies healthcare advertising by offering scalable, high-quality video inventory alongside unique medical and pharmaceutical data solutions. Our approach enables precise audience discovery while maintaining compliance, supported by advanced planning tools, for measurable results.”
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“We applaud Nexxen’s ongoing commitment to developing innovative, new ways to enhance campaign reach, optimisation and measurement in the healthcare space,” said Kristy Quagliariello, Vice President, Programmatic Media, Klick Health.
“We have been using Nexxen Discovery to yield critical insights for our growing roster of life sciences clients and are energised by how its integration of PurpleLab’s data promises to add a layer of qualification to our audiences prior to activation, and generate added levels of accuracy and insights for our clients.”
Nexxen’s integrated DSP and SSP offer health and pharmaceutical brands a direct path to premium, omnichannel inventory, driving efficiencies by maximising match rates, reducing data loss and enabling real-time measurement, with real-time optimisation to come in 2025.
The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement, while Nexxen TV Audiences, a dataset incorporating Nexxen’s unique automatic content recognition (“ACR”) data, enables coordination of health and pharmaceutical campaign reach across linear and digital.
Augmenting the power of Nexxen Discovery is a partnership with PurpleLab that integrates healthcare data from the country’s largest healthcare claims database with Nexxen’s contextual targeting capabilities. Through this partnership, Nexxen Discovery users will have the ability to activate and measure outcomes on approximately 500 privacy-safe and contextually relevant, direct-to-consumer healthcare audiences programmatically.
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