Adjust

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

Riyad Khalil, Director - Middle East and North Africa, Adjust, talks about how predictive analytics, incrementality, and MMM form the new tech stack for marketers navigating rising acquisition costs and privacy-first regulations.

The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data as a compass to pivot The pandemic tested most enterprises. For the team at Careem, it was an opportunity to realise its vision since Careem was never a pure mobility service. […]

TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]

Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]

Adjust, a mobile marketing analytics platform, launched an application marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a holistic view of the user journey and to make more informed marketing decisions. The first integration to launch will be with the Salesforce Marketing Cloud (Marketing Cloud). The data integration with Marketing Cloud will enable […]

It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]

App marketing analytics platform Adjust released its annual Mobile App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. The report — based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech — analyses long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across […]

AppLovin, a global technology platform that provides developers with a unified set of tools to grow their businesses, announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company.  The acquisition […]

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games’ unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion […]