Ad tech

With this launch, Hydrolix enables AWS customers to gain deeper insight into their content workflows and ad delivery strategies without increasing operational overhead.

The Guideline Planning Suite provides a complete set of data automation and integration tools designed to meet the needs of modern media operations.

The Containerisation Project also introduces guidelines for responsible data handling within containers for use cases like bid request/response enrichment, curation signalling, and fraud detection workflows.

The launch by Innovid introduces enhanced automation for paid social campaigns, allowing brands and agencies to manage and optimise activity in real time across platforms.

The integration of AdGrid’s ad tech will provide Snackable Media and its partners with a complete platform for ad management, programmatic monetisation, and audience expansion.

Adtech startup Cake.Shop helps brands and agencies achieve strong performance from their programmatic ad spend.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

This partnership will focus on developing a marketing solution that combines the SmartNews Coupon service and d POINT campaigns, catering to the evolving needs of corporate customers.

Truecaller's proprietary ad format “Click to experience” has been used by brands like Ajio.com and APV to enhance user experience

Martechvibe spoke to Michel Lambert, Founder & CEO at eComInterim about the common mistakes that businesses make when allocating their ad tech spends.