Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack
Martechvibe proudly presents its 2023 State of Martech – Middle East report. The report is based on survey responses of more than 450 CMOs, and interviews with marketing leaders in the Middle East. It tracks the response of the marketing community to technology trends, changing market dynamics and evolving economic conditions.
This is an editorially-driven initiative by Martechvibe, a global media platform that closely examines the Martech world for meaningful stories and analysis.
The State of Martech Report – Middle East sheds light on crucial elements like how enterprises leverage customer data effectively, how personalisation has emerged as a highway to customer retention, and how marketers effectively use real-time data for informed actions. The report has eight sub-sections, each providing deeper insights into the martech concerns and opportunities.
At a time when companies are looking to trim their CAPEX, over 67% of CMOs said that technology remained their priority, and 33% said that tech stack enabling personalisation would take the lead in 2023.
The report includes predictions by global martech and CX leaders, including Fraser Hay, MarTech Coach, Founder at itstacksup.com; Steven Van Belleghem, Global Martech Leader and Author of The Offer You Can’t Refuse; Brad Cleveland, Author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results; Dan Gingiss, CX Expert and Author of The Experience Maker; Mandisa Ntloko-Petersen, Chief Marketing Officer at BCX; Ishan Singh, Director of Engagement and Retention at OSN; Haitham Elkhatib, Vice President of MEA at Sprinklr; Maeve Condell, Customer Success Lead, Mid-Market at Ultimate; Einat Weiss, Chief Marketing Officer at NICE; Miriam Van Straelen, Partner, Digital Platform at Roland Berger and Adrian Swinscoe, CX Advisor and Author of How To Wow, Punk CX and Punk XL, on how marketers can organise their priorities in 2023 to work towards offering customers more value while reaching business goals.
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