Sitecore To Highlight Personalised Digital Solutions At GITEX 2022


A composable digital experience platform will top the agenda as local and global executives attend the UAE’s most influential annual technology event.

Sitecore, an end-to-end digital experience management software, will participate in the GITEX Global 2022 technology event held at Dubai World Trade Centre from October 10-14 to highlight the benefits of its composable digital experience (DXP) platform.

Over the past two years, Sitecore has invested significantly in acquiring and integrating new products and focusing on a cloud-based, composable software-as-a-service (SAAS) model that is flexible enough to meet both the existing and future needs of its clients and their customers. Sitecore’s composable DXP consists of various platforms for creating deep, personalised customer connections that clients can use to enhance their existing digital platforms or build new ones at their own pace and according to the needs of their businesses.

Mohammed Alkhotani, Sitecore’s Area Vice President – the Middle East and Africa, “Two complementary factors make the timing of GITEX ideal to showcase the capabilities of Sitecore’s composable DXP across all businesses, irrespective of size or industry. First, the recently announced Dubai Metaverse Strategy is advancing the emirate’s role as a global hub for cutting-edge technologies. Second, the pandemic and subsequent increase in online activity have enormously raised customers’ digital expectations.”

Emphasising the last point, Alkhotani cited a survey of customers in the Middle East commissioned by Sitecore earlier this year, which found that 78 per cent of respondents wanted brands to connect with them personally. In addition, more than three-quarters of respondents felt they had created a deeper connection with their favourite brand in 2022 through their online experience.

Alkhotani adds, “The brands that will thrive in a post-pandemic world are those that connect intelligently and meet their customers with authentic experiences throughout their journey. Our solutions aim to make the integration of customer experience into every digital brand touch point simple and seamless, from personalisation tools to deliver tailored services to an integrated commerce system to simplify payment processes.”