In partnership with Darah, The Bold Group will celebrate Saudi National Day on the Decentraland metaverse.
The Bold Group, a Saudi-based creative advertising agency, has partnered with King Abdulaziz Foundation for Research and Archives ( Darah) to bring Saudi National day to the Decentraland metaverse.
For Saudi Arabia’s 92nd Saudi National Day Celebration, participants will experience Saudi culture in a new digital form in the metaverse. The virtual Saudi National Day celebration will begin on 22 September and continue until 24 September 2022.
According to the creative agency, the strategic partnership will enable an authentic, immersive experience as both Darah strive to make Saudi Arabia’s history and culture accessible to the world and to educate future generations on the full breadth of the Kingdom’s great heritage.
Abeer Alessa, Co-Founder and Chief Executive Officer of The Bold Group, said, “The Bold Group is at the forefront of innovation in the local marketing industry. We are activating the metaverse in an impactful way by paying tribute to Saudi National Day. Fusing our past with our future, we are honouring the storied history of the Kingdom, preserving our heritage and displaying it with pride for people to engage within the new digital realm.” She said, “Our focus has always been to bring value to our partners and community, and this unique experience paves the way for others to discover exciting new opportunities in the market. In line with the Kingdom’s transformative outlook for Vision 2030, The Bold Group embraces the change and strives to be the pioneer of new and emerging technologies in the digital sphere.”
In partnership with Darah, The Bold Group will celebrate Saudi National Day on the Decentraland metaverse. It will feature multiple layers of Saudi culture in an open-air museum, with each level displaying various representations of the beauty of Saudi Arabia.
The experience will also feature exclusively tailored Saudi national attire created and inspired by the different regions of the Kingdom. These iconic pieces will be made available as wearable NFTs for event visitors. The Bold Group will also be providing the POAP (Proof of Attendance Protocol) as a limited edition collectable NFT for users to showcase their participation in the world’s first Saudi National Day metaverse celebration with pride.
Ziad AbuRjaily, Creative Technology Director, The Bold Experience Unit, said,” The idea to usher the Saudi National Day, a historically traditional celebration, into the new era of technology was inspired by the challenge of convening people across the Kingdom’s 13 different regions to celebrate Saudi Arabia in one virtual space.”