When it comes to the Metaverse, marketers will need to establish new 3D-commerce KPIs like engagement time with the product, 3-Axis-interaction, 1:1 communication between your personal avatar and a conversational bot, says Christian Gleich, Metaverse consultant and Ambassador at the European Blockchain Association.
This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.
Social Future aims to create the future of social experience with phygital interaction, immersive content, and self-sovereign communities. Social Future, an AI-driven social metaverse company, announced that it has raised $6 million in funding. Social Future’s product, MAY (“Meet Another You”), enables immersive social experiences via personalised avatars. Built with blockchain and AI, MAY allows […]
With the support of Hadean’s metaverse technology solutions, PixelMax will create the valuable infrastructure needed to future-proof partners against streaming challenges Metaverse startup Hadean, is partnering with PixelMax to develop and power the critical infrastructure needed to dynamically stream content in the metaverse, opening up opportunities for global brands to connect with audiences in massive […]
Some 58 per cent of consumer electronic shoppers say that they’d be willing to shop in the metaverse to buy their gadgets, according to a new report from future retail agency Outform. The research reveals that nearly 45 per cent of consumer electronic shoppers who are open to the metaverse believe exploring and evaluating products […]
The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic partnership with Wunderman Thompson to develop metaverse brand experiences. The new partnership will allow Wunderman Thompson clients to engage their communities in immersive decentralised entertainment experiences, the agency said. Wunderman Thompson will work closely with The Sandbox to […]
JD Sports has become the first-ever brand to launch a game for sneakerheads in the metaverse globally. As a result, the sportswear retailer has launched its ‘King of the Game’ Crayta universe, built by Meta Creative Shop. In the JD ‘King of the Game’ campaign, 32 celebrities and influencers, including Kano, KSI, Chunkz, Tobi Brown […]
Fashion retailer H&M is the latest company to experience the Metaverse The H&M Innovation Metaverse Design Story collection is now available in H&M Williamsburg and H&M Times Square and HM.com. The ready-to-wear collection is inspired by the immersive potential of the Metaverse, as well as the tactile beauty of the physical world. Self-expression and exploration […]
du, from Emirates Integrated Telecommunications Company (EITC), and Bedu, the UAE’s pioneer in Metaverse and Web3 technologies, announced a partnership to enhance digital experiences through Project 2117 – a unique metaverse environment designed to simulate the space travel experience with a goal to eventually accommodate 100 million users. A Memorandum of Understanding (MoU) formalising the […]
TOMS to release 10 NFTs, with proceeds from the sales being donated to TOMS Impact Partner International Medical Corps. TOMS is bringing their social impact model to the metaverse by offering 10 limited-edition NFTs with proceeds from the sales being donated to TOMS Impact Partner International Medical Corps. Since TOMS founding in 2006, their mission […]
