MoEngage Partners With e-CENS To Improve Data Insights, CX


MoEngage, the customer engagement platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA.

The synergy of MoEngage and e-CENS combines the power of data insights with expert data analysis management.

Consumer preferences and purchase behaviour in the MEA have changed rapidly due to increased digital adoption. The internet penetration in UAE is expected to reach 96 per cent by 2025, with 67 per cent of Middle Eastern consumers shifting to engage with brands over digital channels.

This increased digital adoption is the key driver of the 31 per cent increase in online spending in the Middle East. Online retail sales are poised to grow by 20 per centin 2022, outpacing brick-and-mortar sales.

As companies increasingly focus on data-driven digital growth and customer-oriented marketing, the MoEngage e-CENS partnership will help augment this transformation.

e-CENS will leverage MoEngage’s cross-channel campaign management capabilities and its robust mobile marketing platform to help its clients improve data insights and customer experience. Through e-CENS’ wide client reach, MoEngage will deliver its services to the MEA market, and help enterprises become future-ready. Some of e-CENS’ top customers in the region include EMAAR, Dubai Tourism, Du, Saudi Airlines, Jarir, ADCB, and more.

“We’re proud to announce our partnership with MoEngage.This is very exciting as many of our enterprise clients are looking for ways to improve their personalisation strategies and increase their marketing automation. MoEngage offers them a solid investment in dynamic solutions to achieve that goal. MoEngage’s rapid growth and the team they put on the ground is a testament to their commitment to the region, and we are pleased to have them as our partner in this era of data-driven decisions.” said Bashar Hafez, Co-Founder and Managing Director at e-CENS.

“MoEngage is evolving the Customer Engagement space to be more insights-driven. We are empowering marketers and product managers to build personalised experiences for their customers by leveraging insights to learn what their customers want, when they want it, and the best way to communicate with them. With our partnership with e-CENS, we aim to equip enterprises in the Middle East with the right approach to delight the digital-first consumer of today.” said Sanjay Kupae, Head of  Partnerships, MoEngage.