MEA

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Network International (Network), the enabler of digital commerce across the MEA, has tied up with leading global FinTech firm Nayax, to introduce an unattended self-service solution to its UAE merchants. Through the collaboration, Network and Nayax will enable seamless payment transactions at unattended self-service payment kiosks, allowing customers to simply select their desired product or […]

MoEngage, the customer engagement platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA. The synergy of MoEngage and e-CENS combines the power of data insights with expert data analysis management. Consumer preferences and purchase behaviour in the MEA have changed rapidly due to increased digital […]

In the Middle East and Africa (MEA), the super app model is showing early promise and consumer appeal, with emerging players seeking to emulate the Chinese-born concept and creating regional success stories of their own. From ride-hailing services to grocery delivery, and financial services such as buy-now-pay-later to micro-financing, super-apps development in the Middle East […]

Aveva has expanded its Middle East executive leadership team with the appointment of Nayef Bou Chaaya as the company’s Vice President Sales and Head of Middle East and Africa (MEA). The new appointment strengthens Aveva’s partner and customer relations at a time when the company is facilitating digital transformation for an increasing number of industrial […]

Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]

Cohesity has appointed Gregg Petersen as regional director for its operations in the Middle East and Africa (MEA) region. Petersen will focus on empowering regional businesses in UAE, Saudi Arabia, Qatar, Egypt, and South Africa to easily and effectively back up, manage, protect, and derive value from their data through Cohesity’s next-gen data management solutions. […]

The UAE is the only country from the Middle East and Africa (MEA) region in list of top 20 countries globally in the fixed broadband index with the fastest average download speeds in May 2021, according to the latest data from Ookla, a global leader in fixed broadband and mobile network testing applications, data and […]