Action IQ Launches CX for Advertisers for Improved Acquisition
ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]
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ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes to user-tracking capabilities.
The ActionIQ CX for Advertisers solution has capabilities specifically designed to address customer acquisition. The CDP solution centralises customer experience into a single hub across the business, allowing the brand to support the entire customer journey and become more agile, scalable and future-proof.
Also Read: First to Zero, The Perfect Data Journey
Unique features of the ActionIQ CX for Advertisers solution include:
- Real-time data collection and identity append via the ActionIQ Tag
- Augmenting first-party identities, both cookie and non-cookie based IDs, with third-party identity providers to expand reach and accuracy, all in a privacy-conscious way
- Out-of-the-box “lookalike” models to expand audience reach for prospecting and retargeting strategies
- Dozens of direct downstream media integrations to enable seamless targeting and suppression across the advertising ecosystem
“The coming death of the cookie represents both a challenge and opportunity for advertisers,” said Justin DeBrabant, Vice President of Product at ActionIQ. “On the one hand, cookies were the foundation for most advertising strategies and provided huge benefits in terms of scale and reach. However, their depreciation will provide an opportunity for advertisers to build strategies based on first-party data collected in a privacy-conscious way, which is what consumers are demanding. ActionIQ’s CX for Advertisers solution solves the biggest challenges of shifting to first-party data in acquisition use cases.”
