Martechvibe Learning: Time To Create A Learning Culture
Upgrading expert skills can be your next great professional opportunity Digital transformation is reshaping the workforce, changing the nature of jobs. We all must prepare for the future of work to stay relevant and valuable. And that starts by acquiring the right skills. Martechvibe is back with a curated list of some most in-demand, valuable […]
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Upgrading expert skills can be your next great professional opportunity
Digital transformation is reshaping the workforce, changing the nature of jobs. We all must prepare for the future of work to stay relevant and valuable. And that starts by acquiring the right skills.
Martechvibe is back with a curated list of some most in-demand, valuable courses. We have added a blockchain course in the mix this month.
Blockchain Specialisation
University: University at Buffalo and The State University of New York
Professor: Bina Ramamurthy
Blockchain specialisation covers a range of essential topics, from the cryptographic underpinnings of blockchain technology to enabling decentralised applications on a private Ethereum blockchain platform.
It is ideal for programmers involved in developing and implementing blockchain applications, and anyone interested in understanding its potential.
Course Highlights:
- Understand smart contracts, a core idea and computational model of blockchain that enables automation, autonomy, scalability and transparency
- Have an understanding and working knowledge of the emerging blockchain technology
- How to design and program smart contracts and decentralised applications
- How to think of innovative application models, leveraging blockchain technology
Course Duration: Approximately four months
Fee: The entire course is free, including a hands-on project(s).
When you finish every course and complete the hands-on project, you’ll earn a certificate that you can share with prospective employers and your professional network.
The course is best for:
Intermediate Level employees/candidates. One should have knowledge of at least one modern, high-level programming language.
Advertising and Marketing Communication Strategy
University: Kellogg Executive Education
Professors: Derek Rucker, Kevin McTigue
Kellogg’s Advertising and Marketing Communication Strategy program is designed to guide advertising efforts by ensuring they are backed by a solid, effective strategy linked to your business goals.
Course Highlights:
- Create strategic, persuasive communications across platforms
- Create the most meaningful strategic advertising objective to drive your business
- Select and prioritise target audiences to maximise effectiveness and efficiency
- Identify, evaluate, and select a consumer insight to allow you to build the right message for your target audience
- Evaluate the effectiveness of media plans and identify the key steps and best practises in ad production
- Evaluate ads for their strategic merit and develop proper tests
Course Duration: 8 weeks
Fee: $1,950 for the entire course.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
The course is best for:
- Brand managers or marketing managers, or executives taking on a new marketing role, who are responsible for managing advertising efforts
- Senior executives whose responsibilities include marketing/advertising who are looking to increase the success rate of their teams in advertising communications by honing their strategic approach
Customer Loyalty: Strategy and Application
University: Kellogg Executive Education
Professors: Thomas O’Toole
For loyalty managers, marketing consultants, general managers, and sales/business development leaders, Customer Loyalty: Strategy and Application program will provide you with new and emerging tools to develop a leading-edge customer loyalty program and the strategic framework for growing that loyalty over time. You’ll learn new ways to stay current and add value for your organisation.
Course Highlights:
- Design or enhance a customer loyalty program using strategies that incorporate the latest tactics, tools, and best practises to create value across the lifecycle.
- Improve sales, retain customers, and increase lifetime value by using segmentation and targeting to increase customer value.
- Conceptualise, measure, and understand what drives customer loyalty.
- Analyse the economics of customer loyalty and develop a business case for a customer loyalty program.
Course Duration: 6 weeks
Fee: $2,300 for the entire course.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
The course is best for:
- Loyalty Managers
- Marketing Consultants
- General Managers
- Sales/Business Development Leaders
- Customer Experience Managers
- Strategy Consultants
- Growth Hackers
If your role includes improving customer retention and growing customer value, expanding or transforming your existing loyalty marketing, or exploring new ways to utilise customer data, you will gain valuable insights from what top brands offer (and what they avoid) in traditional and digital customer loyalty programs.
Future Leaders Programme
University: National University of Singapore (NUS)
Professor: Jayanth Narayanan
Future Leaders programme is a hands-on curriculum covering the entire spectrum of skills and diverse toolkits needed to become effective managers and leaders. Participants go from understanding the fundamentals to getting first-hand experience of managerial skills taught by practising and observing for themselves.
Course Highlights:
- Learn about the key characteristics that differentiate a good leader from a good manager.
- Deep dive into the various dimensions of personality and use scientifically validated frameworks to get a detailed understanding of your personality.
- Learn how to address performance challenges within your team, give feedback and align objectives.
Course Duration: 3 Months
Fee: $400 for the entire course.
Upon successful completion of the programme, learners will receive a digital certificate from NUS.
The course is best for:
- Middle level managers looking to move up by creating higher impact.
- High performing managers who have been shortlisted for succession planning.
- Senior managers looking to hone their skills as they prepare to step into CXO roles.
- Managers who have faced a lot of challenges and need to upskill.
- Domain experts are new to management and are keen to make the right impression.
- Entrepreneurs and Consultants who need to lead within and outside their organisations.
Introduction to Marketing Technology
Provided by: Udemy
Professor: Uzma Arif
With a play by play of everything you need to know to master Martech as a new-age marketer – this comprehensive course will help refine your marketing skills and take them to a whole other level.
Course Highlights:
- Foundations of Digital Marketing Technology
- Fundamentals of a Great Data Strategy
- Which tools make the most sense for your product/service/business
- Understand all types of marketing/ad technologies
- Fundamentals of measuring results and KPIs for your marketing plans
- How to make a successful digital plan
- Marketing Funnel
Course Duration: 40 mins
Fee: $46.51 for the entire course.
The course is best for:
- Beginners to Digital Marketing.
- Beginners to marketing technology.
- Digital Marketers working at Startups and Fortune 500 companies.
- Freelancers looking to understand marketing technology.
Want to know about other courses? Please write to us at editorial@staging.martechvibe.com.
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