Top Loyalty Experts In the Kingdom of Saudi Arabia  

Epsilon 6_ Top Loyalty Experts In the Kingdom of Saudi Arabia

What distinguishes intelligent loyalty programmes from traditional rewards? Traditional rewards programmes are frequently based on cards and provide customers concrete benefits, such as a free item with every purchase or a prize for coming back. Simple psychology dictates that you gain more points by spending more money.

A new breed of marketers is driving the change from within. They rely on agile strategies, real-time data, and leverage technology to feed campaigns. Using software solutions to test, scale and grow the business is an emerging culture in the Kingdom.

Here is a list of loyalty experts who are changing the landscape:

Abdul Munim Qazi, Senior General Manager, CRM & Loyalty at Toyota Motors Saudi Arabia

Abdul QaziFrom a CRM business perspective, Abdul Munim Qazi specialised in the automotive industry, where he has delivered projects ensuring a unified customer experience both online and in the physical world. He manages the CRM and Loyalty department as a Senior General Manager at Toyota Motors Saudi Arabia. His work focuses on disruptive customer-centric marketing initiatives based on data and insights.

Prior to joining Toyota Motors Saudi Arabia, he worked with entities like Hitachi Consulting, EJADA, and Colgate Palmolive Pakistan. He holds a bachelor’s degree in Computer Science from Karachi University.

Abdulaziz ALZaben, Senior Director, Loyalty & Customer Modelling at Al Rajhi Bank

With a proven success record of anticipating, identifying and capitalising on the latest industry trends to develop sustainable and profitable business models, Abdulaziz AlZaben is heading the Loyalty and Customer department at Al Rajhi Bank as the Senior Director of Loyalty & Customer Modelling. He has a talent for leveraging technical acumen, maximising business growth, launching campaigns and attracting a large customer base. Known as a strategic thinker and creative problem solver, he has a consistent history of business unit success and strategic business development by cultivating relationships of trust and transparency across multiple levels.

Prior to joining Al Rajhi Bank, he worked with entities like STC and KACST. He holds a Bachelor of Computer Science from Qassim University.

AbdulRahman Suliman, Senior Loyalty Partnerships Manager, Saudi Tourism Authority at Collinson

A result-oriented and highly motivated partnerships leader with deep knowledge and experience of working in the shared economy industry, AbdulRahman Suliman has a proven track record of launching and scaling up partnership projects. He is currently heading the loyalty program as Senior Loyalty Partnerships Manager – Saudi Tourism Authority at Collinson. He is an industry leader in partnership, business development and organisational marketing design thinking and is experienced in successfully developing strategies while challenging the status quo for the better.

Prior to joining Collinson, he worked with brands like invygo, MATIC and Careem. He holds a Bachelor of Engineering from Umm Al-Qura University.

Abeer Almutawa, Loyalty and Retention Outbound Specialist at Zain KSA

A result-driven professional with an extensive experience in customer care, planning and organisational skills, Abeer Almutawa heads the Loyalty department at Zain as a KSA Loyalty and Retention Outbound Specialist. Almutawa has proven interpersonal and motivational abilities to ensure a strong team approach and the attainment of maximum performance levels and productivity. He is responsible for the introduction of a number of successful customer services initiatives resulting in improved customer satisfaction rankings.

Prior to joining Zain KSA, he worked with entities like SABB and Samba Financial Group. He holds a bachelor’s degree in Business Administration and Management from Al-Imam Muhammad Ibn Saud Islamic University.

Alexir Araneta, Loyalty Assistant Manager at CarrefourSA

With around eight years of experience in the industry, Alexir Araneta is working as a Loyalty Assistant Manager at CarrefourSA. She is experienced in the successful development of developing strategies while challenging the status quo for the better. At CarrefourSA, she manages online/offline promotions in Maxxing, creates targeted promotions for specific customers, and manages customers’ accounts.

Prior to joining CarrefourSA, she worked with PLDT, Dynata and the Jollibee Group of Companies. She holds a Bachelor’s degree in Business Management from the Saint Peter’s College of Toril.

Ali Jassim, Vice President Digital Sales, Ancillary, Loyalty, Product & Catering at Flynas

Ali JassimThe process through which goods and services move from concept to the customer has always been a fascinating one to Ali Jassim. As a philosophy, he believes it is based on customers’ needs and satisfaction. The key is to interconnect overall customer situations with the overall company direction. As an experienced digital professional, Jjessim had recent success in web-based system applications, implementation of sales engines and social media marketing, and website development with the implementation of tracking and reporting systems within various digital activities. He is heading sales, loyalty, ancillary, product & catering as Vice President at Flynas.

Prior to joining Flynas, he worked with entities like Oman Air, Gulf Air, HP and Electronic Data Systems. He holds a Master’s degree in Management and International Business from Nottingham Business School, Nottingham Trent University.

Ali Al Zahrani, Loyalty Partnership Director at STC

Ali ZahraniWith over 20 years of experience in the industry, Ali Al Zaharani is heading the Loyalty Partnership department as Loyalty Partnership Director at STC. He is responsible for the strategic agreement between STC loyalty programs (Qitaf and Tamayouz) and managing them with the team. As a partner relationship, STC is building long-term strategic relationships with companies in the Saudi market to serve the customers through their own outlets.

Al Zaharani holds a bachelor’s degree in Computer Science.

Gaurav Jain, Head of Loyalty, Segmentation & Liabilities at Bank Albilad

Gaurav JainGaurav Jain has over 18 years of experience in financial services across leading banks in India & GCC. As a part of the bank’s strategic committee, Jain has been on the bank’s ALCO (Asset-Liability Committee) & CCRC (Consumer Credit Risk Committee) with regular C-level interaction. His main area of expertise includes payments (cards, mobile wallet, remittance), wealth (liabilities, investment, insurance) and loyalty (earn, burn, CX). He is the Head of Loyalty, Segmentation & Liabilities at Bank Albilad.

Prior to joining Bank Albilad, he worked with entities like Boubyan Bank, Mashreq Bank, HSBC and ICICI Bank. He holds a PGDM in Marketing & IT from the Xavier Institute of Management.

Haila Alsulaiman, Loyalty Director at Saudi Tourism Authority

Haila AlsulaimanWith over 20 years of experience in the industry, Haila Alsulaiman is heading the Loyalty department as a Loyalty Director at Saudi Tourism Authority. Result-oriented and highly motivated, with deep knowledge and experience working in the shared economy industry, Alsulaiman’s proven interpersonal and motivational abilities ensure a strong team approach, maximum performance and productivity.

Prior to joining the Saudi Tourism Authority, he worked with entities like Bank Aljazira, Arab National Bank and NCB. He holds a bachelor’s degree in Business Administration from   Jamiat Al-Malik Abdulaziz University.

Lujain Ashoor, Supervisor, Retention & Loyalty Management at Emaar, The Economic City

Lujain AshoorAn experienced customer service expert with a demonstrated history of working in the real estate industry, Lujain Ashoor is skilled in marketing management, advertising, modelling and teaching. He is currently working as a Supervisor, Retention & Loyalty Management at Emaar, The Economic City.

Prior to joining Emaar, he worked with entities like King Fahad Military Medical Complex, Integrated Communications, Icom and Shababco Lifestyle Co. He holds a bachelor’s degree in Medical Laboratory Technician from King Abdulaziz University.

Mahmoud Elhusseini, Head of Loyalty Operations at Fawaz Al Hokair Group

Mahmoud ElhusseiniWith over 12 years of experience in the industry, Mahmoud Elhusseini is heading Loyalty Operations at Fawaz Al Hokair Group. He is known as a strategic thinker and creative problem solver with a consistent history of business unit success and strategic business development by cultivating relationships of trust and transparency across multiple levels.

Prior to joining Fawaz Al Hokair Group, he worked with entities like Nahdi Medical Co., Merck and Al-Abdelatef Altarshouby Pharmacy. He holds a bachelor’s degree in Pharmacy from Mansoura University.

Mohamed Elshemy, Loyalty Excellence Senior Specialist at Nahdi Medical Co.

Mohamed ElshemyExperienced in CSR and CRM with a demonstrated history of working in the retail industry. Mohamed Elshemy is well-versed in logistics and supply chain management. Skilled in management, team management, team leadership and Microsoft Office, e is heading the loyalty department as a Loyalty Excellence Senior Specialist at Nahdi Medical Co. He is a strong healthcare service professional.

Prior to joining Nahdi Medical Co., he worked with Ali & Ali Pharmacies. He holds a master’s degree in Business Administration & Management from Cardiff Metropolitan University.

Russel Bacha, Head of Technology & Loyalty Program at Virgin Megastore Saudi Arabia

Russel BachaA proactive technology, CRM and loyalty marketing head with over 15 years of experience in the industry, Russel Bacha heads the loyalty program at Virgin Megastore Saudi Arabia. He has a proven track of strategic digital transformation and technology roadmap to accommodate changes in the company, customers and projects. Bacha has led a successful overhaul of CRM and customer loyalty programs.

Prior to joining Virgin Megastore Saudi Arabia, he worked with Saudi Oger Ltd. He holds a bachelor’s degree in Computer Science from Notre Dame University – Louaize (NDU).

Tarek Bekhiet, Area Director of Marketing, Digital & Loyalty – Saudi Arabia, Bahrain & Egypt – Marriott International

Tarek BekhietWith over 15 years of experience in corporate marketing within the GCC and Middle East region, Tarek Bekhiet is the Area Director of Marketing, Digital & Loyalty – Saudi Arabia, Bahrain & Egypt at Marriott International. He has a proven track record in strategic marketing, sales and catering, revenue management and digital marketing, and has strong analytical and problem-solving capabilities. Bekhiet is a strategic thinker with solid business arguments and the ability to analyse market trends and evaluate the success of all business metrics.

Prior to joining Mariott International, he worked with entities like Four Seasons Hotels & Resorts, Kerzner International – One&Only Royal Mirage and Starwood Hotels & Resorts Worldwide, Inc. He holds a master’s degree in Hospitality Management, Marketing, Human Resources and Food & Beverage from the University of Nevada-Las Vegas.

Tariq Zeyad, Loyalty Marketing Communications Manager at AYM Commerce

Tariq ZeyadA qualified management professional with over ten years of experience in marketing functions across FMCG and Telecom industries, Tariz Zeyad is the Loyalty Marketing Communications Manager at AYM Commerce. He has a proven track record of success in loyalty programs management, business development, ATL/BTL activities, content marketing, key visuals, creative mix, marketing campaigns designing and launching, CVM and operations.

Prior to joining AYM Commerce, he worked with entities like Farm Superstores, UPS and Kenaz Advertising & Events. He holds a bachelor’s degree in Computer Science from Arab American University.

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