Russel Bacha

What distinguishes intelligent loyalty programmes from traditional rewards? Traditional rewards programmes are frequently based on cards and provide customers concrete benefits, such as a free item with every purchase or a prize for coming back. Simple psychology dictates that you gain more points by spending more money. A new breed of marketers is driving the […]

With only a few weeks to go until the CX NXT’s UAE edition, Martechvibe highlights the global and regional CX experts that will be headlining the summit. The in-person summit will take place on November 16 and 17, 2022, at Dubai Marina, UAE. The summit will cover a wide range of topics, including customer experience, […]