Kat Warboys

Director - APAC at HubSpot

Kat Warboys

Articles

Is a Fresh Marketing Approach Required to Meet SEA Customer Expectations?

Kat Warboys

January 04, 2024

Marketing in a Downturn? Understanding Your Customer Journey

Kat Warboys

May 02, 2023

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Infosys and Formula E Strike New Partnership

3 days ago Through this collaboration, Infosys will provide in-race analytics, unlock fan engagement experiences, and enhance sustainability reporting and tracking for the Formula E championship.

Should Brands Prioritise Trust In Influencer Marketing?

3 days ago Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

Dentsu Launches Attention Study in Arabic

3 days ago Conducted in partnership with Lumen Research, the study will measure consumer’s attention spans across various platforms to establish the value of attention as a media effectiveness metric for Arabic audiences.

SAP Emarsys Launches AI Product Finder

3 days ago The AI Product Finder will enable an intuitive search of a brand’s extensive product catalogue, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns.

Aramex Partners with Omniful

3 days ago This collaboration is set to revolutionise Aramex's offerings with the integration of Omniful's advanced Order Management System (OMS), catering to the diverse needs of Aramex's ecommerce fulfilment clients.

Jumbo Gold and Diamonds Shift to Retail

3 days ago Jumbo Gold and Diamonds' entrance into Singapore's retail market gives discerning customers the ability to customise their jewellery according to their preferred colour and gemstone type.

Yellow.ai Debuts Orchestrator LLM

4 days ago By retaining past interactions within a memory window and revisiting original queries, Orchestrator LLM facilitates more comprehensive, human-like conversations.

Sprinklr Launches Digital Twins for AI Chatbots

4 days ago Sprinklr Digital Twins aspire to radically increase enterprises’ capacity to get work done and provide exceptional customer experiences.

Randstad Digital Partners with ServiceNow

4 days ago Through this partnership, Randstad Digital will maximise offerings in talent enablement and integrate with ServiceNow Employee Workflows to enrich the talent experience for customers.

Deliveroo Unveils Singapore's Brand Loyalty Trends

4 days ago Deliveroo’s brand loyalty insights highlighted that the lunchtime period emerged as critical for partners, with almost 2 in 5 orders being repeated.

Kat Warboys

Kat Warboys

Articles

Martech

Is a Fresh Marketing Approach Required to Meet SEA Customer Expectations?

Kat Warboys

CX

Marketing in a Downturn? Understanding Your Customer Journey

Kat Warboys