WPP Launches WPP Production

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WPP has announced the launch of WPP Production, a move that unites Hogarth, WPP’s global production company, with WPP’s extensive production capabilities and teams across the network. 

This strategic decision brings together all creative producers into a single global platform – bringing innovation, scale, creativity and production excellence to WPP’s client roster, helping them reimagine growth in the AI era.

This step reflects WPP’s focus on strengthening production innovation and quality, bringing together the scale and capabilities of its global content production operations. Richard Glasson, Global CEO of Hogarth, will oversee WPP Production.

This strategic transformation into WPP Production is driven by four core pillars designed to empower the company’s global clients:

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1. Establishing a unified global team of craft experts: consolidating all content producers into a single, globally-connected production organisation to foster unparalleled collaboration and expertise.
2. Integrating agency producers for enhanced innovation: uniting all agency producers into a global team, ensuring creativity, craft and innovation is seamlessly delivered across WPP’s entire client portfolio.
3. Unlocking next-generation content origination: committing significant investment to talent and technology, leveraging the transformative power of gen AI, virtual and hybrid production to revolutionise client content pipelines.
4. Launching the high velocity content studio: an integrated production plus media solution which puts audiences at the heart of content strategy and drives performance through data and real-time optimisation.

Richard Glasson, Global CEO of Hogarth & Incoming CEO of WPP Production, said, “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP’s integrated offering.” 

“It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”

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Cindy Rose, CEO of WPP, said, “The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities.” 

“In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”

A new organisation for production transformation:

• Unlocking agility and efficiency: 

WPP Production will consolidate WPP’s production resources, fostering greater connectivity and enhanced operational efficiency across all markets. All teams will operate on a single platform, harnessing the transformative power of WPP Open’s production technology and AI-powered workflows to deliver higher quality, more impactful content.

• The world’s largest production capability:

This move cements WPP Production’s status as a major player in creative production, with close to 10,000 people and capable of delivering great volumes of high-quality, culturally relevant content across every channel and geography while pushing the boundaries of creative excellence.

• Strategic integration: 

The new offering reflects WPP’s broader strategy to provide more integrated and seamless services, delivered through WPP Open and empowering clients to tap into a holistic ecosystem of creative, media and production expertise. 

This integration helps clients navigate the complexities of the AI era, positioning WPP as their essential growth partner and connecting unparalleled creative vision with innovation execution.

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• Pioneering the future of content: 

WPP Production is deeply committed to leveraging cutting-edge technologies, including advanced AI, virtual production and sustainable practices, to pioneer the next generation of content creation and premium content at scale, allowing clients to talk to every audience, in every channel, at every moment.

• Investing in world-class infrastructure: 

Building on the foundations of the Hogarth Studios network and the recent development of a major content capture and virtual production studio in London, WPP Production will open a number of significant studio locations around the world, ensuring always-on access to state-of-the-art facilities.

• Enhanced client benefits: 

Clients will experience faster turnaround times, greater cost-effectiveness and access to more innovative and diverse production solutions. WPP Production will serve as a trusted partner, driving competitive advantage through smarter, more impactful content.

The transition to WPP Production will take effect on 23 February 2026, ensuring seamless business continuity and service for the company’s clients and partners. 

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