Zenvia Integrates ChatGPT To Its Mass Texting Service Solution

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Zenvia Attraction helps companies create campaigns by triggering mass communications, impacting customers across multiple channels, and maximising their business results.

Zenvia, a cloud-based CX platform launched the integration of its mass texting service solution, Zenvia Attraction, with ChatGPT (GPT-3) via API.

Zenvia Attraction, a SaaS tool that leverages the relationship of companies with their customers, can now provide increasingly personalised and efficient suggestions in the elaboration of messages.

Zenvia Attraction helps companies easily create valuable campaigns by triggering mass communications, impacting customers across multiple channels, and maximising their business results. In addition, the solution provides capabilities to gain insights from reports and segment the contact base, which allows companies to personalise their messages and reach their customers more effectively.

With the integration of Zenvia Attraction with ChatGPT, the solution offers a new layer of personalisation and efficiency in communication campaigns, suggesting message content based on the company’s name and/or brand and the purpose of the message. This represents gains of scale, since it saves time and effort for companies: GPT-3 can automatically generate texts, and also helps improve the quality and assertiveness of the messages sent.

Leading the transformation in the CX world, Zenvia already foresees many possibilities to enhance its customers’ experiences and journeys with the use of GPT-3 in its solution portfolio.

“This path of evolution is continuous and constant. Knowing how to connect artificial intelligence in an appropriate way to deliver the best customer experience, so that each contact with the brand is positively unique, is one of our main goals. This step is extremely important to reinforce our strategy,” says Roberto Aran, Zenvia’s Portfolio Director.