Top 50 Books Marketers Need to Read in 2024

Books related to marketing technologies and various client-oriented strategies have always inspired leaders. Here are 50 MarTech and CX Books you must read in 2024.

Reading Time: 5 mins 


  • Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader’s guide. These insightful books provide enhanced perspectives to understand customers’ perceptions. At various junctures, these reads offer valuable insights into emerging technologies that are rapidly evolving. 

    While delving into this treasure trove, we picked the best 50 martech and CX books that need to find a spot in your 2024 reading list. 

    The Intelligent Martech and CX Books Released in 2022 and 2023

    Good Reads In The Martech Category

    Author: Julie Atherton 
    Date of publication: 3 November 2022

    B2B Social Selling Strategy

    B2B Social Selling Strategy features case studies and interviews with industry experts, showcasing essential frameworks that are required to identify suitable social channels. It gives further insights into result-driven strategies for working with B2B influences. 

    Author: David Siegel 
    Date of publication: 8 March 2022

    Decide and Conquer

    While explaining the value of good decisions, Decide and Conquer entails forty-four challenges leaders face while starting a new role and how to overcome them. This book outlines how open communication, transparency, and kindness are a key factor for great decision making. 

    Author: Bobby Klinck
    Date of publication: 3 May 2022

    Email Marketing That Doesn’t Suck

    In this book, a law–grad-turned-online-entrepreneur Bobby Klinck, represents his insights into purpose-driven email marketing techniques while ditching the old-school ways of emailing. Email Marketing That Doesn’t Suck features the five phases of emails and methods to infuse storytelling capabilities into messages. 

    Contributors: Syed Ali Raza, Muhammad Nawaz Tunio, Muhammad Ali, and Chin-Hong Puah 
    Date of publication: 14 December 2023

    Entrepreneurship and Green Finance Practices

    If you’re someone who looks for sustainable growth without compromising on technological advancements, Entrepreneurship and Green Finance Practices is a must-read. It emphasises critical issues, such as the role of green entrepreneurship and financing in Asian countries for launching eco-friendly startups. 

    Author: Marcus Collins
    Date of publication: 11 May 2023

    For the Culture

    This book, For the Culture, is apt for leaders and marketers who are looking for ways to gain better insights into consumer psychology. It Influences readers to incorporate various tools for creating long-lasting user engagement, entailing captivating digital strategies by top brands. 

    Author: Luke Sullivan 
    Date of publication: 21 February 2022

    Hey Whipple, Squeeze This (6th Edition)

    Blended with classic creativity from its previous editions, this updated edition of Hey Whipple, Squeeze This, showcases the emerging technologies required for creating effective social media strategies. It covers out-of-the-box ideas for telling brand stories across Instagram, YouTube, and TikTok. 

    Author: Zoe Chance
    Date of publication: 1 February 2022

    Influence is your Superpower

    Explaining the rules of persuasion for a better world, this book reveals an ethical approach to influential marketing. Influence is Your Superpower gives you insights on how to transform your life and organisation for enhanced results. 

    Author: Amit Tiwari 
    Date of publication:8 November 2023

    Mar-Tech: A Marriage Made on Earth

    Mar-Tech: A Marriage Made on Earth is a playbook that introduces how marketers collaborate and integrate various emerging technologies to transform the marketing funnel. It’s a read for both budding and leading entrepreneurs who are building a result-proven strategy.  

    Author: Philip Kotler  
    Date of publication: 1 April 2022

    16th Edition of Marketing Management

    Enriched with Indian case studies, The 16th Edition of Marketing Management highlights the tremendous disruptions in business models due to ongoing globalisation. It further elaborates on the role of data analytics, marketing automation, and artificial intelligence in enhancing digital communication across industries. 

    Authors: Robert Glazer and Matt Wool
    Date of publication: 22 March 2022


    Introducing a revolutionary approach to partnership marketing, Moving To Outcomes unravels the key aspects of affiliate marketing techniques and how to incorporate them. This book demonstrates to readers the power of investing in diversified market assets for calculative risk planning. 

    Author: Jason Barnard
    Date of publication: 11 January 2022

    The Fundamentals of Brand SERPs for Business

    SEO is a crucial element for any successful digital marketing plan. The Fundamentals of Brand SERPs for Business represents it aptly by featuring theories on how to tailor a brand’s SERP to elevate credibility and audience engagement. 

    Authors: Matt Chanoff, Merrick Furst, Daniel Sabbah, Mark Wegman
    Date of publication: 26 December 2023

    The Heart of Innovation

    Compiled by industry experts, The Heart of Innovation unveils the golden nuggets of authentic demand for developing innovative products and services. The first half of the book focuses on failures due to unmet realistic customer demands. The second half highlights the methods to identify authentic user demands for building solutions around them. 

    Author: Darrell Alfonso
    Date of publication: 3 August 2022

    The Martech Handbook

    With a cornucopia of platforms and solutions available to marketing professionals, they need a comprehensive handbook that helps them pick a fit-to-needs solution. The Martech Handbook fulfils this requirement. It covers a step-by-step approach to understanding and selecting various marketing technologies, from automation to lead management. 

    Author: David A. Yovanno 
    Date of publication: 15 February 2022

    The Partnership Economy

    The author paves the way to unlocking the several potentials of strategic collaborations in his book, The Partnership Economy. It exemplifies case studies of popular brands such as Fabletics, Target, Ticketmaster, Walmart, and more, showcasing the aspects of partnerships for enhanced brand awareness and customer loyalty. 

    Contributors: HumAI Co-Lab Team and Selynna Payne 
    Date of publication: 11 December 2023

    Powerful AI Tools for Sales and Marketing

    As AI technology takes the pace, the sales and marketing team isn’t behind in leveraging its capabilities. This book, Powerful AI Tools for Sales and Marketing discusses 40 tools and helps businesses integrate robust AI methods to identify prospects, engage customers, and propel revenue.

    Author: Andy Lambert 
    Date of publication: 14 March 2022

    Social 3.0

    Social media is undergoing a paradigm shift, and creating an avenue for B2B marketers to target niche communities. Social 3.0 is a perfect fit for brands who want to bridge the gap between traditional and B2B social media planning. 

    Authors: David Altounian and Mike Cronin
    Date of publication: 28 December 2023

    Winning With Strategic Marketing

    Winning with Strategic Marketing offers a step-to-step framework for business leaders, helping them to gain new customers, maintain existing clientele and analyse competitors’ moves. This book is perfect for readers who want to develop an effective marketing strategy for sales generation, customer satisfaction, and higher ROI. 

    Author: Sharan Hegde
    Date of publication: 28 February 2023

    Zero to Viral

    Unleashing the power of content creation, Zero to Viral explains Sharan Hedge’s journey of gaining millions of followers without any prior fame. Furthermore, it talks about the dos and don’ts of content marketing, revolving around what the target audience loves to engage with. 

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    A Few Inspiring Picks Under the Customer Support and Experience Category

    Author: Steven Van Belleghem 
    Date of publication: 29 November 2023

    A Diamond in the Rough

    Following a keep-it-simple approach, A Diamond in the Rough, showcases various aspects of building a customer-oriented corporate culture. It uncovers concrete tips from leaders with over 20 years of expertise to create short-term goals for developing a client-focused work culture. 

    Author: Frans Riemersma 
    Date of publication: 28 April 2023

    A Small Book on Customer Technology

    Highlighting 49 types of customer technology and their vendors, A Small Book on Customer Technology features research of over 260 industry experts. It’s a perfect choice for marketers and entrepreneurs who are looking for different ways to win customers in one place. 

    Author:  Mary Ann O’Brien 
    Date of publication: 5 December 2023

    Ask & Deliver

    Listening to the voices of customers and understanding their needs is the first step to creating better customer experiences. Ask & Deliver is all about how to do it. It demonstrates several direct ways of asking customers about their needs and requirements.

    Author: Annette Franz
    Date of publication: 22 March 2022

    Built To Win

    Built to Win features a customer-centric approach to driving value for businesses, encouraging leaders to transform their company culture. It covers case studies from brands such as Hubspot, Airbnb, Starbucks, WD-40, Delta Airlines, etc. 

    Author:  Ray Voice
    Date of publication: 22 October 2023

    Business Blueprints

    If you are looking for a step-by-step guide for a successful entrepreneurial plan, Business Blueprints is a worth-considering read. Its early chapters focus on scientific methods to reach the relevant target audience while the latter chapters portray ways to get ahead of the competition. 

    Authors: Dong Sun Pa and Nse Sifon 
    Date of publication: 22 December 2023

    Customer Centric Profit Strategies

    Unleashing 86 up-selling methods, Customer-Centric Profit Strategies, offers a roadmap to maximise profits whilst building long-lasting customer relationships. This book proves to be an important guide for business acumen who want to stay ahead in the dynamic marketplace. 

    Author: Greg Kihlstrom 
    Date of publication: 12 December 2023

    Customer Journey Orchestration

    Customer Journey Orchestration is a one-stop guide for all the marketers and brands who are scavenging for a reference on customer orchestration. It walks you through the use cases of one of the leading platforms in the space, further giving you insights on delivering personalised user experiences.

    Author: Debbie Levitt 
    Date of publication: 2 December 2022

    Customers Know You Suck

    Presenting various actionable models, maps, and processes for enhancing customer experience, Customer Know You Suck is a must-add book for decision-makers. It portrays a customer-centric governance model, enabling brands to make informed decisions that lead to increased user satisfaction. 

    Author: Jim Tincher
    Date of publication:17 November 2022

    Do B2B Better

    In a world where customer loyalty is the core of a thriving venture, Do B2B Better unveils different call-to-action strategies for B2B and B2C companies. This book entails the interview of hundreds of CX leaders and their success stories. 

    Author: Geoffrey A. Best 
    Date of publication: 1 October 2023

    Forty-two Rules for Using AI in Your Contact Centre

    Forty-two Rules for Using AI in Your Contact Centre illuminates several ways in which AI-equipped tools can redefine customer experiences in contact centres. It underscores the author’s unique perspective on leveraging the capabilities of chatbots, virtual assistants, sentiment analysis, and predictive analytics.

    Author:  Jim Knight 
    Date of publication: 4 October 2022

    Service That Rocks

    Defining enhanced customer experience as the key to turning customers into raving fans, Service That Rocks is worth a read. Add it to your bookshelf if you are looking for a practical guide on actionable tips on extraordinary customer service. 

    Author: Christopher Roberts 
    Date of publication: 1 January 2023

    Ten Reasons Why CX/NPS Programs Fail

    There could be a lot of reasons behind the success and failure of a customer-centric program, but avoiding the ones which turn into fiasco is essential. Ten Reasons Why CX/NPS Programs Fail perfectly explains real-world experiences that need to be avoided to ensure 100% success of a CX program. 

    Authors: Hemachandran K, Raul V. Rodriguez 
    Date of publication: 29 December 2023

    The Business of the Metaverse

    The Business of the Metaverse exemplifies the current advancements and results, expanding the analysis of human-centric metaverse use cases by business segments. Furthermore, it entails the future effects of the emerging technologies on the overall enterprise management. 

    Author: Jeff Nguyen 
    Date of publication: 20 December 2023

    The Customer-Centric Sales Process

    Closing a deal needs an in-depth analysis of the buyer’s requirements and preferences without compromising on customer loyalty. After reading The Customer-Centric Sales Process, you’ll delve into various aspects of sales interaction and buyer journey that need to be synced for building clientele. 

    Author: Joe Wheeler
    Date of publication: 3 July 2023

    The Digital-First Customer Experience

    Designing compelling experiences in an online world is an ongoing juggle of making result-driven strategies and tackling challenges. The Digital-First Customer Experience paves the way to get you through these obstacles, featuring case studies of Lemonade, Spotify, CEMEX, VMware, Starbucks, etc. 

    Author: John Sills
    Date of publication: 2 February 2023

    The Human Experience

    Unleashing a set of thought-provoking case studies and practical guides, The Human Experience enlists efficient methods for developing a customer base. It conveys the criticality of creating a culture and experience without ditching humanity. 

    Author: Susannah Simmons 
    Date of publication: 7 October 2023

    The Mystery Of The Lost Customer

    The Mystery of the Lost Customer reveals the importance of customer retention is beyond client satisfaction. It gives the readers better insights into the process that’s essential for accreting loyalty, trust and recurring revenue in this rapidly increasing competitive era. 

    Author: Elizabeth Dixon
    Date of publication: 4 April 2022

    The Power of Customer Experience

    The Power of Customer Experience has been specifically designed for all growth-minded individuals who want to unleash their potential for enhanced customer experience. It covers the importance of team-building and employee satisfaction that leads to better user experience. 

    Author: Jay Baer
    Date of publication: 25 July 2023

    The Time to Win

    Time is money in this fast-paced corporate world, and customers engage with those brands which proactively respond to their queries. The Time to Win is for all those business leaders who want to incorporate speed and responsiveness into their customer journey. 

    Author: Scott McKain
    Date of publication: 20 June 2023

    The Ultimate Customer Experience

    Paving the way towards exceptional user experience, The Ultimate Customer Experience unveils five effective steps for connecting with customers in today’s changing workplace. It also shares the importance of empathy and personal responsibilities for driving brand ethos while serving clients.  

    Authors: Janelle Estes, Andy MacMillan 
    Date of publication: February 15, 2022

    User Tested

    With ample digital experiences touching lives and businesses, User Tested comes as an enlightening guide for both individual contributors and executives. It provides approachable steps beyond standard business metrics and infuses real human insight into every business decision, design, and experience.

    Watch Out for these 2024 Releases

    Author: Mercer Smith
    Date of publication: 17 January 2024

    CXOXO: Building a Support Team Customers Will Love

    An effective customer experience strategy is the foundation pillar for a camaraderie of satisfied clientele. CXOXO promises to be a perfect piece to get started with that strategy, helping businesses create a strong support team that customers can trust. 

    Authors: Daniel D. Prior, Francis Buttle, Stan Maklan 
    Date of publication: 23 January 2024

    Customer Relationship Management: Concepts, Applications and Technologies(Fifth Edition)

    This latest edition of Customer Relationship Management is for those leaders who want to implement advanced strategies for CRM management. It includes various case studies, illustrating CRM within various regional and industrial contexts. 

    Author: Toni Krasnic 
    Date of publication: 2 January 2024

    Customer Experience Wheel

    Encapsulating the roadmap to CX transformation in a single-page framework, the Customer Experience Wheel entails robust technologies that are important for fostering exceptional consumer experiences, further defining the four phases of CX strategies. 

    Digital Business: Strategy, Management & Transformation (Martech, Block Chain Strategy)

    Digital Business covers the effective ways of leveraging cutting-edge technologies, such as blockchain, Web 3.0, and much more, that are essential to thrive in a digital business environment. It’s for all the tech-savvy readers who want to take inspiration from innovative start-ups that were born digital. 

    Author: Jeanette Maw McMurtry
    Date of publication: 10 September 2024

    Market Your Business

    Implementation of game-changing marketing tactics and strategies is indispensable for any business to stand out in the ever-evolving marketplace. Market Your Business will uncover all those strategies with practical insights into how brands attract new customers and cultivate consumer loyalty. 

    Author: Blake Morgan 
    Date of Publication: 2 July 2024

    The 8 Laws Of Customer-Focused Leadership

    The 8 Laws of Customer-Focused Leadership will introduce cutting-edge research and interviews of top leaders across industries combined with essential steps required by decision-makers to enhance customer experience. 

    Author: Alice Benham
    Date of publication: 20 June 2024

    The Digital Marketing Handbook

    Covering a lot of real-life experiences and case studies from entrepreneurs who leveraged effective digital marketing strategies to drive higher revenue, The Digital Marketing Handbook is for entrepreneurs. It promises readers clarity around systems that are indispensable for taking business to the next level. 

    Authors: Clayton M. Christensen, Marc Benioff 
    Date of publication: 9 April 2024

    The Innovator's Dilemma

    Emerging technologies can make a brand fall, if not utilised efficiently. The Innovator’s Dilemma will unveil reasons why most companies miss out on the latest innovations. It further highlights how and when to abandon traditional business practices.

    Authors: Clayton M. Christensen, Michael E. Raynor
    Date of publication: 9 April 2024

    The Innovator's Solution

    The Innovator’s Solution will showcase how timely implemented innovations and ideas can transform today’s hyper-accelerated business environment. This book is for anyone who is willing to modify their business model immediately for enhanced results. 

    Author: Olivier Duha 
    Date of publication: 3 January 2024

    Think Human

    In this competitive and digital world where experience reigns supreme, Think Human will outline the radical evolution of customer relations, highlighting six golden rules to maximise customer satisfaction. Moving ahead, it also covers various aspects of growing a customer relations team in an organisation.

    Author: Steve Miller 
    Date of publication: 3 January 2024

    Uncopyable You

    Resonating the importance of personal branding, Uncopyable You is for every individual who is looking forward to standing out amongst their target audience. This book will include actionable advice and real-life examples. 


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