Lifecycle Marketing

Lifecycle Studio extends Hightouch's vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.