Lifecycle Marketing

Agent Studio gives marketing teams a shared foundation of business context, delegates manual execution to AI agents, and lets them coordinate work across the organisation.

AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.

Through the integration with Recharge, event flows pass directly through Listrak, powering journeys and message personalisation.

Lifecycle Studio extends Hightouch's vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.