AI Automation

As AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.

Zendesk’s new Industry and Custom Agents understand businesses and take action across the systems they use to move work forward.

Iris can respond to reviews, trigger follow-ups, surface insights and move work into existing systems, while keeping users in control of how and where AI is applied.

The update from Airbyte also includes expanded write capabilities for HubSpot, so AI agents can now create and update contacts, companies, deals, and tickets.

The AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.

With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).

Alongside CaptivateIQ Agents, the company also announced CaptivateIQ MCP Server, which allows enterprise customers to securely connect CaptivateIQ's live compensation and planning data to any AI tool in their stack.

The integration will allow advertisers and agencies running campaigns via Azerion's Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.

The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.

Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.