Snap To Launch Region’s First Creator Studio In Riyadh
Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to support its local community in delivering new experiences on Snapchat. The company has recently been investing in such studios to better serve local talent and business partners, including augmented reality lens developers, verified users and local media publishers. The first […]
Topics
Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to support its local community in delivering new experiences on Snapchat.
The company has recently been investing in such studios to better serve local talent and business partners, including augmented reality lens developers, verified users and local media publishers.
The first Snap Creator Studio was launched in Paris, France, making Riyadh the second location in the world and the first in the region. Snap has confirmed that it will launch additional regional studios in the future.
The Creator Studio in Riyadh will engage creators to showcase user-generated content and AR experiences built with Snap platforms, formats, and hardware. The company will draw on its global network of creatives and technical experts and provide in-person and virtual opportunities to train creative and technical talent.
Also Read: Company CloseUp: The Buffer Way
Snap will also provide advice, resourcing and investments to support creators within the local ecosystem to prototype and test new ideas, as well as incentivise creators to innovate with new content and AR tools.
Choosing Saudi Arabia for its first regional studio was an obvious decision considering Snapchat’s reach and engagement in the Kingdom. The platform has a monthly addressable reach of more than 19.5 million individuals of which 90 per cent are 13 to 34 year-olds in the Kingdom.
“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners,” said Hussein Freijeh, General Manager for MENA at Snap.
The Creator Studio will support all creators delivering experiences for Snapchat. Publisher brands will also benefit from the Creator Studio. “In Saudi Arabia, there’s a real understanding of Snapchat’s full value proposition, whether in communication, entertainment, commerce, or elsewhere,” said Freijeh.
