In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Yellow.ai Launches Dynamic Automation Platform With Generative AI Yellow.ai, […]
The platform implements dozens of new tools for Creators including Snap Map and ARES Shopping Suite Snap unveiled an array of new features and advancements that will drive innovation in AR & AI technology, retail as well as the creator ecosystem. Highlights included core product updates such as brand new story formats that allow the […]
ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Snap Inc. unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels with ease and at scale. Through this offering, consumers […]
Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]
The new in-app tool gives parents more control over their children’s online activity. In collaboration with the General Commission for Audiovisual Media (GCAM), Snap has launched Family Center in the Kingdom, making it one of the first Arab countries to launch the service. The new in-app tool gives parents more control over their children’s online […]
Family Center will support the UAE’s efforts to enhance digital wellbeing, ensure that the Internet is safe and secure, and provide a safe environment, especially for children, by utilising modern technologies. Lieutenant General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, witnessed the launch of the “Family Center,” a new […]
AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit?
Snap is doing internal tests of a paid subscription called Snapchat Plus, which will apparently give users early access to features, as well as other abilities. “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, […]
Pepsi for its new creative campaign, Thirsty for Music has joined forces with Snap to launch five limited-edition interactive cans featuring classical and new musical instruments. It celebrates the ever-evolving Saudi musical scene, accompanied by traditional Saudi cultural iconography reflected in architecture, traditional textiles, artefact, and more. Incorporating the full Pepsi lineup of Pepsi Blue, […]
FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]
