Smaato announced the launch of OTT inside its Smaato Publisher Platform (SPX). OTT publishers can now make just one request to Smaato and access built-in DAI (Dynamic Ad Insertion) controls. Smaato’s UI gives customers the ability to monetise their video-on-demand (VOD) and live video and audio content, automate ad fill for live-streaming and create tailor-made user experiences. In addition, Smaato’s key OTT features include dynamic ad breaks, ad pod bidding, ad pod auction types, creative deduplication and competitor separation.
Alongside Smaato’s OTT features, publishers can deliver immersive and engaging viewer experiences by choosing where ad breaks occur and how to auction them. “Marketers can choose to bid by slot or by pod programmatically, extending their reach and simplifying the entire buying experience by allowing us to solve complex buying with simple controls and automation,” says Smaato CEO Ajitpal Pannu.
With personally identifiable information (PII) and privacy at the forefront, publishers will be able to enrich their OTT ad strategy with Smaato’s Customer Data Platform (CDP) for a better-personalised experience while protecting user privacy. In parallel, marketers can better evaluate the performance of their campaigns with more powerful data by reaching out to viewers based on what they’re watching versus who they are.