OTT

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.

AlikeAudience has announced its integration with Unified ID 2.0, the ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed by The Trade Desk, Unified ID 2.0 has received support […]

Comscore announced an agreement with podcast platform Acast to provide brand safety targeting solutions for podcast and audio content as Acast’s brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand’s messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore’s […]

Smaato announced the launch of OTT inside its Smaato Publisher Platform (SPX). OTT publishers can now make just one request to Smaato and access built-in DAI (Dynamic Ad Insertion) controls. Smaato’s UI gives customers the ability to monetise their video-on-demand (VOD) and live video and audio content, automate ad fill for live-streaming and create tailor-made […]

There have been many developments in the TV industry over the past decade, all have centred around a striking shift of power, the consumers are now firmly in the driving seat However, despite, and perhaps because of, the emergence of more digital channels, like over-the-top (OTT) and subscription video-on-demand (SVOD), TV is holding its own […]

4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing […]