SAP Emarsys Festival Brings Together Retail and Marketing Innovators
An elite list of business, technology, and marketing leaders are set to come together at the Dubai event to discuss the future of retail. The agenda will spotlight how leading brands overcome barriers and leverage AI to transform CXs, drive personalised engagement, and add scale.
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Dubai, UAE — Marketing in Motion, the SAP Emarsys Festival is set to take place on November 6, 2025, at La Camera by TOTO in Dubai. The invite-only event will explore the future of marketing in a digitally accelerated retail landscape, focusing on AI-driven personalisation, omnichannel engagement, and direct-to-consumer strategies.
Designed for senior marketing, digital, and CX leaders, the festival brings together industry experts to share insights, strategies, and success stories that highlight how technology is transforming customer engagement. The half-day event is presented by SAP Emarsys in association with Martechvibe.
Marketing in Motion
Driven by rapid digitalisation, forward-thinking brands, and a tech-savvy consumer base, businesses in the UAE are embracing technology not just to sell—but to connect, predict, and personalise.
The festival will explore the next chapter of marketing innovation, where customer data, AI, and creativity intersect to deliver meaningful engagement. The event will feature keynote interviews, panel discussions, covering topics such as:
- Scaling Direct-to-Consumer Without Sacrificing Retail Relationships
- AI as a Growth Lever — Potential for Smarter Customer Value
- Redefining Growth — Building a Lasting Competitive Advantage
- Customer-First Future — Connecting People & Process with Purpose
The event will spotlight leading marketing and CX voices and innovators shaping retail’s digital transformation.
Andrey Dorosh, Regional Retail Director, Samsung Electronics MENA; Sami Skaff, Chief Digital Officer, Al Nabooda Automobiles; Sagarika Nayak, Group Director, GMG; David Egerton, Chief Digital Officer, The McGettigan Group; Nora Tourky, Global Marketing and Strategy Director, Safi Health & Beauty Group; Layal Akouri, Partner & CEO, Nadine Njeim Beauty; Roxana Nicolescu, VP Brand Marketing, Wego.com; Hitesh Malhotra, Marketing Director, 6thStreet.com; and Younès Ben Maïz, Regional Vice President, SAP Emarsys are the confirmed speakers.
“The GCC market is evolving fast. Leaders win by turning data into insights, personalisation into relevance, and experiences into unwavering trust across every touchpoint for their customers. Localisation isn’t a luxury anymore, it’s the backbone of connection. When you tailor every touchpoint to local realities, customers feel they matter, and you prove you’re here to offer something truly valuable. Put the customer first, always! In a dynamic GCC market, relevance comes from relentless customer obsession,” said Nora Tourky, Global Marketing and Strategy Director, Safi Health & Beauty Group.
“Across our Festival events this year, we are celebrating marketers as they overcome challenges and build personalised experiences that surprise and delight their consumers. No matter where you are in your customer engagement journey, during SAP Emarsys Festivals, you will find inspiration, empowerment and AI-driven insights to build lifelong loyalty for your customers. Truly looking forward to exchanging with many of you soon in Dubai, ” said Younès Ben Maiz, EMEA South Sales RVP at SAP Emarsys.
Marketing in Motion, the SAP Emarsys Festival in Dubai, offers a high-impact platform for marketers to gain actionable insights, network with peers, and explore the tools that will define the next era of retail marketing.
Senior leaders interested in attending can request an invitation via the Official Website.
