Resulticks Launches Genie
Unlike legacy platforms that rely on static, pre-planned campaigns, Genie ensures that every customer interaction is immediate, relevant and optimised for conversion.
Topics
Resulticks has announced the launch of Genie, an AI-powered agent designed to help teams quickly turn insights into action, measure attribution, make better decisions and drive better customer experiences.
Genie is more than just a predictive tool—it is an agentic AI system that automates audience segmentation and content creation based on the brand tone and style at the individual level, helping brands act in real time.
“Brands today need more than just insights—they need AI that acts on their behalf to drive meaningful engagement at an individual customer level,” said Daxsan RB, co-founder and chief product officer of Resulticks.
“Genie’s multi-layer AI framework enables brands to learn consumer insights down to the individual level and caters to specific needs across verticals, affinities and more, enabling brands to act in real time to elevate customer experiences that deliver business outcomes.”
Built into the RESUL platform, Genie delivers value across the brand’s efforts to deliver connected experiences. It automates data ingestion, audience segmentation, generates contextual communication and provides incredibly detailed ROI analytics.
ALSO READ: Salesforce Announces Genie
This AI agent allows brands to deliver immediate, personalised engagement across every customer touchpoint—from email to SMS and social, in-person experiences and beyond. Unlike legacy platforms that rely on static, pre-planned campaigns, Genie ensures that every customer interaction is immediate, relevant and optimised for conversion.
As the first phase of Genie rolls out, brands can leverage AI-driven automation to enhance audience segmentation and streamline engagement workflows, including:
- Audience Targeting & Segmentation – Genie automates audience grouping based on AI-driven insights, helping brands reach the right customers with precision while reducing manual effort.
- Data Processing & Activation – Genie processes segmentation in under five minutes and integrates instantly with customer engagement channels, turning unstructured data into actionable insights.
- AI-generated Content Creation – Produces marketing assets including email, banners, and landing pages, tailored to brand tone and customer preferences.
- Enterprise-Grade Security & Compliance – Resulticks provides a hybrid deployment with built-in PII data protection and AES 256-bit encryption, ensuring global compliance and enterprise-grade security.
ALSO READ: 22 Big Product Announcements Of 2022
