Perion Unveils SODA to Redefine Supply Path Optimisation
Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.
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Perion Network Ltd. has announced the launch of SODA (Supply Optimisation & Demand Amplification), an AI-powered suite of solutions for publishers, featuring a next-generation AI algorithm for Supply Path Optimisation (SPO) designed to maximise efficiency and monetisation across every ad impression.
With SODA, Perion introduces a new standard in Supply Path Optimisation. Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.
SODA integrates into any website and DOOH screen, introducing a suite of capabilities:
- Smart Mediation Layer: SODA evaluates all incoming bid requests from Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), selecting only the top-performing paths to ensure maximum yield for publishers.
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- Demand-Side Synergy with Perion’s Algo: Running in parallel with Perion’s demand-side Algo, SODA enables enhanced feedback loops, constantly identifying and rewarding high-performing inventory with increased demand and higher CPMs.
- Revenue Growth & Retention: Access to Perion’s multiformat, high-impact demand drives higher CPMs, more monetisation opportunities, and long-term publisher stickiness.
- Transparency into Supply: Enabling publishers to gain insight into SSP performance to inform decisions on whether there’s a need to adjust the mix of supply partners.
- Optimised Site Performance and Efficiency: Website users enjoy quicker load times for websites and relevant ad experiences, optimising every impression’s journey by selecting the most efficient ad paths.
“In a market saturated with inefficiencies and growing concern over unrealised ad revenues, SODA is a breakthrough,” said Tal Jacobson, CEO of Perion.
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“It’s not just a supply-side solution; it’s a redefinition of how supply and demand should interact. With SODA, we’re giving publishers the tools to optimise revenue responsibly, at scale, and with measurable impact.”
SODA is now available for integration for selected premium publishers and is already in use by Mediatransports, leveraging its AI-powered capabilities to optimise DOOH campaigns in transport environments, such as train stations and subways.
“The Digital Out-Of-Home landscape is evolving rapidly, and smart, AI-driven solutions are critical,” said Valérie Decamp, CEO of Mediatransports.
“The ability of Perion’s AI-suite SODA to optimise supply paths and maximise monetisation is a game-changer for our business, ensuring that we deliver on our promise of performance and efficiency for our advertisers
As part of Perion’s broader vision to unify performance and sustainability across the digital advertising ecosystem, SODA complements Perion’s existing AI innovations, such as Wave, SORT, and GreenBids (Now Perion Algo).
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