Publisher Monetisation

The new integration makes Wunderkind's premium publisher inventory directly available to Amazon DSP and APS TAM and Unified Ad Marketplace (UAM) bidders.

Apex offers a technology, intelligence, and strategic support model to drive higher revenue with a lighter operational burden as the media ecosystem shifts.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.

Viant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.

Powering TL Direct is TL Spark, TripleLift's intelligence layer that orchestrates supply, creative, audiences, measurement, and performance as a single unified system.