Pepsi Debuts AI-first Capsule Collection
The ‘Pepsi Pulse Collection’ is an AI-first capsule collection that challenges the status quo of traditional design.
Topics
Pepsi has partnered with emerging Australian designer Jackson Cowden and Special PR agency to launch the ‘Pepsi Pulse Collection’ that brings back the classic fashion staples.
Alex Bryant, Managing Director at Special PR, said, “Finding an interesting way to celebrate such an iconic brand’s refresh was an amazing challenge for us in our first major campaign for Special PR for Pepsi. Taking inspiration from an industry that knows how to reinvent and refresh, we were delighted to find a shared vision with fashion designer and Creative Director for the collection, Jackson Cowden. This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
Vandita Pandey, Chief Marketing Officer of ANZ for snacks and beverages at PepsiCo Australia, said, “Following on from hugely successful global launches in other markets, we really wanted our local launch to feel relevant to our culturally thirsty, next generation drinkers in Australia. Pepsi supports the next generation of creators and designers. With our new visual identity being bold, unapologetic, modern, and iconic, we wanted to partner with a young designer who could put a unique take on our refresh. It was a privilege to be able to support Jackson in launching his first runway show.”
Pepsi’s innovative partnership with Cowden and Special PR not only celebrates its new identity but also the reinvention of classic fashion items and conventions. The ‘Pepsi Pulse Collection’ is an AI-first capsule collection that challenges the status quo of traditional design.
