Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Microsoft Adds Copilot To Microsoft Viva Microsoft introduced generative […]
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In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Microsoft Adds Copilot To Microsoft Viva
Microsoft introduced generative artificial intelligence updates in Viva Sales alongside Copilot in Microsoft Viva and Viva Glint to help organisations create more engaged and productive workforces.
Copilot in Microsoft Viva takes advantage of next-generation AI to accelerate this new performance equation. Copilot in Viva is built on the Microsoft 365 Copilot System, which combines large language models (LLMs) with company data in the Microsoft Graph and the Viva apps.
Read more here.
Akasa Air Partners With WebEngage
WebEngage, a marketing automation platform, has partnered with India’s newest airline, Akasa Air, in line with the airline’s strategy to build a tech-first and customer-centric organisation. Akasa Air has deployed WebEngage’s marketing automation platform to enhance its customer engagement strategy. WebEngage will collaborate with Akasa Air to deliver unparalleled customer engagement across its web and mobile channels with relevant, personalised and contextual communication.
Read more here.
UJET, Google Cloud, And Alvaria Partner
UJET, a contact centre platform provider, has partnered with Alvaria and Google Cloud to enable contact centres to integrate and leverage Alvaria’s outbound and workforce engagement management (WEM) capabilities through Google Cloud Contact Center AI Platform. Alvaria WEM solutions provide agents with flexible scheduling options, gamification, performance tracking and automated workflows. Alvaria outbound capabilities streamline agent workflows with campaign management tools. Google Cloud Contact Center AI Platform offers insights about customers, products and services, while Alvaria provides the solutions for unified workforce to transform those insights into real results.
Read more here.
SAS Brings Customer Intelligence 360 To AWS Marketplace
SAS Customer Intelligence 360 is now available in AWS Marketplace, Amazon Web Services’ digital catalogue of thousands of software listings that run on AWS. AWS customers can now access SAS Customer Intelligence 360’s accelerated deployment and Martech scalability directly within AWS Marketplace. SAS Customer Intelligence 360 delivers purpose-built marketing with rich functionality for adaptive planning, journey activation, and real-time decisioning.
Read more here.
Salesforce Adds Einstein GPT, Real-time Data Cloud Capabilities to Flow
Salesforce has added Einstein GPT and real Data Cloud capabilities to Flow, its portfolio of automation tools. Users can automate complex workflows and trigger actions based on real-time changes by powering Flow with Data Cloud, which unifies all company data in real time in a single customer profile. Users can create and modify automation using a conversational interface by combining Einstein GPT, Salesforce’s generative artificial intelligence, with Flow. Business users can describe the flow and formula they want to build and see it built for them in near real-time. Users can also describe the function they need to locate and have Einstein GPT insert the correct flow automatically.
Read more here.
