Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]
“Digital transformation is more than a buzzword,” says Robbie Kearns, Senior Regional Vice President at Salesforce. In the Middle East, organisations that listen to customers and respond with empathy and understanding enjoy better business outcomes. In this interview, he speaks about how organisations can connect with customers at various touchpoints to become more resilient, enhance […]
Vibe Martech Fest (VMF), the oldest and biggest MarTech summit in the Middle East, is scheduled for the 7th and 8th of September 2021 in Dubai, UAE. The third edition of VMF returns as an in-person edition, the first in a post-pandemic setting. One of the most challenging times for companies has exposed the great […]
