Magnite, Disney on Extension Deal to Monetise Ad-Supported Inventory
Disney leverages Magnite’s technology to monetise its ad-supported inventory across the company’s entire portfolio.
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Magnite and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages Magnite’s technology to monetise its ad-supported inventory across the company’s entire portfolio. Magnite facilitates transactions for all more than 30 DSPs that Disney works with.
With the expanded relationship, Disney will also leverage Magnite to, execute one-to-one deals with key buyers through Magnite’s ClearLine offering; monetise College Football games on live streams on ESPN; support LATAM expansion in Brazil, Chile, Colombia, Mexico, Peru, and Argentina; and offer podcast inventory via PMPs, including ESPN and ABC News podcasts.
Sean Buckley, Chief Revenue Officer at Magnite, said, “We appreciate Disney’s confidence in our long-standing relationship and look forward to working with their team to deliver exceptional advertising experiences across every consumer touchpoint.”
“In addition to our role in enabling Disney’s programmatic transactions, we’re actively innovating in new areas like live streaming to bring added value to our partnership.”
Jamie Power, SVP of addressable sales at Disney, said, “Disney is committed to driving automation and executional ease for our clients. With all our streaming inventory available programmatically, Magnite remains a key technology partner supporting Disney’s advertising business.”
“Magnite plays a critical role in allowing buyers to access Disney’s inventory by connecting to more than 30 demand-side platforms in the US and starting to expand globally. In this rapidly evolving marketplace, Magnite consistently scales its capabilities to meet client needs, helping us stay ahead of emerging market trends.”
