Invoca Adds New Integrations with Reddit Ads & LinkedIn Ads
With these new integrations, marketers and their agency partners can now connect how their Reddit and LinkedIn ads drive leads, conversions, and revenue at their contact centres and business locations.
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Invoca has announced new integrations with Reddit Ads and LinkedIn Ads, expanding its solution for social advertising.
With these new integrations, marketers and their agency partners can now connect how their Reddit and LinkedIn ads drive leads, conversions, and revenue at their contact centres and business locations.
These additions build on Invoca’s social ad platform integrations with Facebook, Instagram, TikTok, Snapchat, and Pinterest and further the company’s mission of helping CMOs maximise the revenue impact of media spend across every marketing channel. Powered by AI, Invoca helps businesses make smarter marketing optimisations and target the right consumers with the right ads at the right time.
“Invoca is unique in capturing revenue-generating conversations driven by social advertising and tying those conversions back to campaigns, audiences, and spend,” said Nathan Ziv, SVP of Product Management at Invoca.
ALSO READ: Integral Ad Science Partners with Reddit
“Our AI turns unstructured phone and SMS conversations into powerful first-party data that marketing teams can activate across their ad platforms to optimise spend, prove impact, and grow revenue faster.”
Social Advertisers Face Increasing Pressure to Prove Revenue Impact
As social media budgets expand across a growing number of ad platforms, marketers are under pressure to prove which campaigns drive real business outcomes – including sales and appointments, and especially those that occur offline at contact centres and business locations.
But most measurement solutions stop at clicks and form fills, leaving teams without visibility into the true revenue impact of their social spend.
First-Party Data to Power Better Social Advertising Performance
Powered by AI, Invoca captures and analyses customer conversations driven by social ads, then attributes those outcomes back to the right channels, campaigns, and ads.
This expansive view empowers marketers to move beyond surface-level metrics like clicks and impressions and optimise their entire paid social strategy based on true conversion quality and revenue impact.
ALSO READ: Reddit Launches New Program To Nurture Audio Talent
By bringing Reddit Ads and LinkedIn Ads into the same measurement and optimisation framework as Facebook, Instagram, TikTok, Snapchat, and Pinterest, Invoca enables marketers to make faster, smarter decisions across their entire social advertising strategy:
- End-to-end performance visibility: Connect campaign performance across Reddit, LinkedIn, and all major social platforms to leads, appointments, and revenue — online and offline.
- Conversion-based optimisation across channels: Use AI-driven conversion insights to inform bidding, budgeting, and messaging decisions across your entire paid social mix.
- Conversation-based audience targeting: Turn consumer conversations into structured first-party data to retarget leads, suppress non-leads and conversions from seeing ads, and build more powerful lookalike audiences.
- Simple, no-code integrations: Activate and manage all supported social platforms directly within Invoca without engineering resources.
ALSO READ: Reddit Acquires Memorable AI to Enhance Advertiser Performance
