Paid Social

With Last Mile Audiences, fullthrottle.ai now allows marketers to create outcomes from the interest generated in those channels.

The analysis finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined.

Pipeline360 expanded its managed Ads360 solution with CTV, paid social, account-based advertising, and site signals, all managed end-to-end with no new platforms to learn.

Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.