INEO Tech Partners With Vistar Media For DOOH

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INEO Tech, the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a partnership with Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH).

With this agreement, all of the digital display screens in the INEO Media Network, including those in INEO’s patented INEO Welcoming Systems, are now accessible on Vistar’s programmatic advertising platform. Brands and marketers who utilise the Vistar Media platform will now be able to purchase INEO’s unique advertising inventory, located at the front entrance of retail stores.

“Programmatic DOOH is revolutionising the purchase of advertising for digital screens and partnering with Vistar Media will expose our inventory to a new, large group of advertising buyers,” said Kyle Hall, CEO of INEO. “Vistar Media is a leader in the programmatic space, especially in the US. With our upcoming growth focused on the US market, this aligns perfectly with our future plans.”

“INEO’s unique form factor and the placement of their screens right at the entrance of the retail store makes them interesting for digital buyers of leading global brands,” said Arnie Rivera, Director of SaaS & Supply Sales at Vistar Media. “We’re pleased to partner with INEO to drive innovation across the retail media industry and help more marketers tap into the power of advertising to customers as they enter the retail store.”